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Sport Business

  • History makers to record breakers: 17.4m tuned in to BBC coverage of Lionesses’ Euro triumph

    August 1, 2022

    A record 17.4m Brits tuned in to watch the Lionesses beat Germany 2-1 in the Women’s Euro 2022 final at Wembley on Sunday. The BBC’s peak audience shattered TV viewing records, making it the most-watched women’s football game on UK television history.  It was also the single-most watched programme of 2022 so far, while Germany [...]

  • England Women set for sponsorship offers after Euros success turns Lionesses into stars

    August 1, 2022

    The stars of England’s success at Women’s Euro 2022 could be in line for lucrative personal sponsorship deals as a result of the tournament making them household names. Lionesses including captain Leah Williamson and super-sub Alessia Russo have enjoyed greater prominence than ever as women’s football has made the front and back pages. But the [...]

  • Henrik Stenson reopens wounds of Ryder Cup row after winning on LIV Golf debut

    August 1, 2022

    Former European golf No1 Henrik Stenson took a swipe at his sacking as Ryder Cup captain after winning his first event on the breakaway LIV Golf series last night. Stenson was removed as skipper of Team Europe for next year’s biennial match with the USA after confirming his decision to join the Saudi-backed, big-money circuit [...]

  • 23m Brits on £2.4bn spending spree today as the nation tunes in for the Women’s Euro final

    July 31, 2022

    Nearly 23m Brits are expected to spend money today as they will be celebrating England Women’s first appearance in a major football final since 2009. The EURO final today is expected to generate an average spend per person of over £46.08 before, during and after the match with the top purchases being food delivery (62%), [...]

  • Coleen Rooney wins ‘Wagatha Christie’ libel trial against Rebekah Vardy: ‘An embarrassing own goal’

    July 29, 2022

    Rebekah Vardy has lost the “Wagatha Christie” libel battle against Coleen Rooney over a viral social media post, after a High Court judge found it was “substantially true”. In the October 2019 post, Mrs Rooney, 36, said she had carried out a months-long “sting operation” and accused Mrs Vardy, 40, of leaking “false stories” about [...]

  • Exclusive: Lionesses have the spirit of 1966 World Cup winners, says Sir Geoff Hurst

    July 28, 2022

    England football hero Sir Geoff Hurst says he sees similarities between the Lionesses and his 1966 World Cup winners.  Sarina Wiegman’s team could become the first senior England side to win major honours for more than half a century when they play Germany in the final of Women’s Euro 2022 on Sunday. The Wembley matchup [...]

  • Kit hits the fan: Retailers running out of England Women’s shirts ahead of Euros final

    July 28, 2022

    Retailers are running out of England Women’s football shirts ahead of the Lionesses’ Euro final against Germany on Sunday. The official England online store, kit maker Nike’s website and a host of high street retailers had sold out of all but extra-small women’s home shirts, which are priced at £75, on Thursday. “We have seen [...]

  • ‘Gen Z events may be future of Commonwealth Games’

    July 28, 2022

    On a flight home from a business meeting in Guernsey, I sat across the aisle from members of the island’s Commonwealth Games team. I think I spotted sprinter Abi Galpin in her Guernsey Athletics sweatshirt, while an older member of the entourage – team manager? coach? – had his nose firmly in the World Championships [...]

  • $405m LIV Golf League to launch next year as Saudi-backed circuit brings forwards its plans

    July 27, 2022

    LIV Golf has stayed on the front foot in its tussle with the leading men’s tours by bringing forward its plans to launch a star-studded super league. It will see the Saudi-backed big-money circuit – at odds with the PGA Tour and DP World Tour over the services of the world’s leading players – significantly [...]

  • EXCLUSIVE: 1966 World Cup hero Sir Geoff Hurst: ‘My own memory could fade. You expect it to happen’

    July 27, 2022

    Sir Geoff Hurst tells Frank Dalleres that seeing most of his 1966 World Cup winning team-mates suffer with dementia convinced him to preserve his memories in the form of a digital artwork that will help to raise money for two Alzheimer’s charities. Every morning Sir Geoff Hurst goes for an hour-long walk through the park [...]

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