Ruck and maul stars: Rugby clubs bank on behind-the-scenes content to attract fans November 8, 2022 Matt Hardy on the rise of rugby clubs producing their own content as they look to attract new fans to the sport outside of the international arena. Gone are the days of sending season tickets out via carrier pigeon and releasing fixture lists through smoke signals, and here are the days of holograms, on-demand video [...]
Iconic football photographs set to go under the hammer ahead of the World Cup November 7, 2022 Images of Pele, Diego Maradona and David Beckham are set to go under the hammer this week in an auction of iconic football photographs ahead of the World Cup. The collection is drawn from the vast archives of French sports publication L’Equipe and numbers 170 images from the last 70 years of international and club [...]
Liverpool FC up for sale: Fenway Sports Group hire bankers amid boom in valuations November 7, 2022 Liverpool FC’s owner, Fenway Sports Group, has hired bankers with a view to selling the Premier League football club. FSG has retained Goldman Sachs and Morgan Stanley and produced a sales presentation for potential suitors. The American group, which also owns baseball’s Boston Red Sox, confirmed it was open to offers for a shareholding in [...]
Compelling Rugby World Cup shows the women’s game is entering golden era November 7, 2022 This Rugby World Cup has set new standards for women’s rugby. Two exceptional and competitive semi-finals, which set up this weekend’s final between England and New Zealand, reflected a tournament that has proven the women’s game is a tremendous spectacle of fantastic players. Matches are compelling and fluid. Scrums and lineouts are completed quickly, there [...]
TMRW Sports: Andy Murray and Lewis Hamilton follow US athlete blueprint November 6, 2022 While no one can doubt the achievements of a combined eight NBA titles, 10 Grammys, 21 Olympic medals, 40 Emmys, 42 Grand Slams and 113 Formula One wins, it is away from the stages, studios and stadiums that TMRW Sports could be about to change the game following an investor announcement last week. Founded by [...]
Qatar World Cup: 700 Heathrow workers to strike causing chaos for travelling fans November 4, 2022 Qatar World Cup football fans will face disruption following the announcement of three days of strike action at Heathrow Airport. Workers on the ground at the international hub employed by Dnata and Menzies will walk out on Friday 18 November, with the tournament in the Gulf state beginning on 20 November. England’s first game is [...]
Ed Warner: English football of all levels penetrating hyper-commercial US sport November 3, 2022 Does anyone in England call the Premier League the EPL? I ask because I had a random encounter at Heathrow last week with one of a group of five Crystal Palace fans headed to Selhurst Park for their “first EPL game”. The Ted Lasso effect maybe? I only hope they made it to the Clifton [...]
Scoring Gen Z attention: Snap teams up with Sky Sports in new content deal November 1, 2022 Snap has announced a renewed content partnership with Sky Sports UK to host made-for-mobile, short-form content on Snapchat Discover. Sky Sports, a content partner since 2015 with over 1.8 million Snapchat subscribers, will publish highlights from every single Premier League football match, Women’s Super League highlights, behind the scenes content, clips from Soccer AM, Monday [...]
Another player in the market? Viaplay launches its own UK sports and film streaming service November 1, 2022 Nordic producer Viaplay has launched its own streaming service in the UK today, piling in on the crowded video on demand market. The direct-to-consumer packages are priced between £3.99 and £14.99 a month, with content focusing on Nordic storytelling. There are more than 1,000 hours of Viaplay original content, as well as curated third-party series and films. [...]
Premier League eyes £30m NFT deal with Sorare October 28, 2022 The Premier League is weighing up £30m-a-year digital tokens deal with Sorare, as the sport pushes into the world of non-fungible tokens (NFTs). According to reports from Mark Kleinman for Sky News, the top English clubs are set to meet with the French start-up later today to discuss a multi-year agreement. It is understood the deal [...]