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Sport Business

  • Liverpool FC up for sale: Fenway Sports Group hire bankers amid boom in valuations

    November 7, 2022

    Liverpool FC’s owner, Fenway Sports Group, has hired bankers with a view to selling the Premier League football club. FSG has retained Goldman Sachs and Morgan Stanley and produced a sales presentation for potential suitors.  The American group, which also owns baseball’s Boston Red Sox, confirmed it was open to offers for a shareholding in [...]

  • Compelling Rugby World Cup shows the women’s game is entering golden era

    November 7, 2022

    This Rugby World Cup has set new standards for women’s rugby. Two exceptional and competitive semi-finals, which set up this weekend’s final between England and New Zealand, reflected a tournament that has proven the women’s game is a tremendous spectacle of fantastic players.  Matches are compelling and fluid. Scrums and lineouts are completed quickly, there [...]

  • TMRW Sports: Andy Murray and Lewis Hamilton follow US athlete blueprint

    November 6, 2022

    While no one can doubt the achievements of a combined eight NBA titles, 10 Grammys, 21 Olympic medals, 40 Emmys, 42 Grand Slams and 113 Formula One wins, it is away from the stages, studios and stadiums that TMRW Sports could be about to change the game following an investor announcement last week.  Founded by [...]

  • Qatar World Cup: 700 Heathrow workers to strike causing chaos for travelling fans

    November 4, 2022

    Qatar World Cup football fans will face disruption following the announcement of three days of strike action at Heathrow Airport. Workers on the ground at the international hub employed by Dnata and Menzies will walk out on Friday 18 November, with the tournament in the Gulf state beginning on 20 November. England’s first game is [...]

  • Ed Warner: English football of all levels penetrating hyper-commercial US sport

    November 3, 2022

    Does anyone in England call the Premier League the EPL? I ask because I had a random encounter at Heathrow last week with one of a group of five Crystal Palace fans headed to Selhurst Park for their “first EPL game”. The Ted Lasso effect maybe? I only hope they made it to the Clifton [...]

  • Scoring Gen Z attention: Snap teams up with Sky Sports in new content deal

    November 1, 2022

    Snap has announced a renewed content partnership with Sky Sports UK to host made-for-mobile, short-form content on Snapchat Discover.  Sky Sports, a content partner since 2015 with over 1.8 million Snapchat subscribers, will publish highlights from every single Premier League football match, Women’s Super League highlights, behind the scenes content, clips from Soccer AM, Monday [...]

  • Another player in the market? Viaplay launches its own UK sports and film streaming service

    November 1, 2022

    Nordic producer Viaplay has launched its own streaming service in the UK today, piling in on the crowded video on demand market. The direct-to-consumer packages are priced between £3.99 and £14.99 a month, with content focusing on Nordic storytelling. There are more than 1,000 hours of Viaplay original content, as well as curated third-party series and films. [...]

  • Premier League eyes £30m NFT deal with Sorare

    October 28, 2022

    The Premier League is weighing up £30m-a-year digital tokens deal with Sorare, as the sport pushes into the world of non-fungible tokens (NFTs). According to reports from Mark Kleinman for Sky News, the top English clubs are set to meet with the French start-up later today to discuss a multi-year agreement. It is understood the deal [...]

  • Outrage grows as UK urges LGBT football fans to ‘compromise’ their sexuality during World Cup in Qatar

    October 28, 2022

    James Cleverly, this week re-appointed as Foreign Secretary, is increasingly under fire for comments he made about how British LGBT football fans should behave while in Qatar for the World Cup. A range of celebrities and thousands of people have taken to social media to express their dismay about Cleverly’s stance. The Foreign Secretary urged [...]

  • Final Premier League games could be make or break for World Cup hopes

    October 28, 2022

    The eyes of the footballing world are already beginning to look into their peripherals and see the opening day of the Fifa World Cup looking back at them. Because, in a little over three weeks, the first Middle Eastern World Cup, held in Qatar, will begin. It’s been a tournament shrouded in controversy since the [...]

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