Work from home culture may damage the future of sport branding August 13, 2024 Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]
TikTok Olympics and the Snapchat Summer: How Paris 2024 went digital August 13, 2024 Whether it was a Peter Griffin Family Guy soundtrack on Rachael Gunn’s breaking routine or Henrik Christiansen on TikTok with his chocolate muffins, the Paris 2024 Olympic Games have been dominated by social media and digital experiences. Content has engaged audiences, sent moments viral and, at times, encouraged trolling – but Paris 2024 felt like [...]
Every Chelsea signing of the Todd Boehly era August 13, 2024 Pedro Neto became Chelsea’s 35th signing since the club were taken over by a consortium led by Todd Boehly. It has seen the Stamford Bridge side’s squad balloon to 42 players, enough (with the academy) to field four different starting XI’s. The £4.25bn purchase of the London club has already seen four managers – Thomas [...]
How much UK Sport funding did each Team GB medal cost in Paris? August 12, 2024 Without UK Sport there would be no Team GB at the Olympic Games given the organisation’s role in distributing funding to athletes across the board who are challenging for medals. After the Toyko 2020 Games three years ago there were calls for drastic changes in the UK Sport funding distribution given the failure of rowing [...]
GDP and population Olympic Games: How do medals stack up at Paris 2024? August 12, 2024 The national peacocking that goes in tandem with the Olympic Games is nothing new, countries love being at the top of the medal table. But at what cost? A country’s GDP versus their medal haul is a great way of looking at what the the GDP per gold medal. Here are the key takeaways: Olympic [...]
Fresh twist in London Lions sale after league weighs in on potential rescue deals August 9, 2024 Super League Basketball say the part-owner of Zalgiris Kaunas has been the only party to meet its deadline for entry into the 2024-25 season.
Price of Arsenal debentures hits £25,000 as wealthy fans opt for season ticket shortcut August 9, 2024 Fans face a 10-year wait for a season ticket through official channels after the north London club emerged as Manchester City’s biggest rivals for the Premier League.
London banker’s R3 Sport puts together rescue bid for stricken London Lions August 8, 2024 London Lions have been placed in administration following the collapse of 777 Partners’ sporting portfolio.
Reddit finds the perfect non-league football club to sponsor August 8, 2024 The online forum’s football sub-section r/football will appear on the home and away shirts of the Worcesterstershire team.
Ben Ainslie on America’s Cup, Sir Jim Ratcliffe and backing Ineos Britannia August 8, 2024 Ineos Britannia is a boat designed to do something Great Britain has never done before: win the America’s Cup. It is the oldest international sporting trophy in the world and is very, very expensive to win – an America’s Cup boat can cost upwards of $10m. Ineos owner Sir Jim Ratcliffe has put his considerable [...]