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Sport Business

  • Cazoo has collapsed. Was its bold approach to sport sponsorship to blame?

    May 30, 2024

    Last week, online car dealership Cazoo collapsed into administration. The brand had made a name as one of Europe's most prolific sponsors - was this to blame?

  • Middlesex CCC call police on former chief over expenses feud

    May 29, 2024

    Goatley insists he is innocent but Middlesex have called in the police and provided evidence to investigators.

  • Is it time we took a swing on “golf’s Soho House” Caddi Club?

    May 29, 2024

    Soho House is one of two things to Londoners: it’s either the bane of their life, a place where friends force you to enjoy yourself in an overcrowded central spot, or it is the capital’s oasis, where discretion and exclusivity reigns supreme. Why would any other business like to be associated with its model? Because [...]

  • Rugby league chiefs demand £100m boost from next Prime Minister

    May 28, 2024

    Rugby League chiefs in England have demanded a £100m support package from the next Prime Minister, insisting the investment can transform the game and level the playing field in northern communities. The Rugby Football League (RFL) on Tuesday wrote to party leaders to call on them to invest in the game. Prime Minister Rishi Sunak, [...]

  • Can Manchester United and Nice play in the Europa League despite Ineos ties? Yes, says firm

    May 28, 2024

    Ineos has said they are “confident” of finding a solution to an issue that currently does not allow for both Manchester United and French club Nice to both play in the Uefa Europa League. The chemicals company owner Sir Jim Ratcliffe purchased a 27.7 per stake in Manchester united on Christmas Eve last year but [...]

  • Buy existing F1 team, FIA boss tells Andretti

    May 28, 2024

    The president of F1’s governing body has insisted that wannabe grid team Andretti should buy an existing team rather than continuing to introduce a new outfit to the paddock. Andretti have ramped up their hopes of being involved with Formula 1, investing in a UK factory and staff. But they have so far been unsuccessful [...]

  • British and Irish Lions agree Charles Tyrwhitt partnership

    May 28, 2024

    The British and Irish Lions have announced a partnership deal with City staple Charles Tyrwhitt ahead of the 2025 tour to Australia. The touring group – made up of rugby players from England, Wales, Scotland and the island of Ireland – will head Down Under next summer for a series that will include three Test [...]

  • Wimbledon in New York? British tennis Championships return to Big Apple

    May 28, 2024

    New York will have a Wimbledon fan zone yet again after The Hill was recommissioned for a third year. Moving to a bigger venue on the banks of the East River, 3,500 fans will be able to tune into the each day’s play at the All England Club. Sally Bolton, Chief Executive of The All [...]

  • Euro 2024 branding: There will be no escaping football fever this year

    May 28, 2024

    Euro 2024 is not just about football on the pitch. Brands use this period of captive audience for their own benefit. Either way, as Daniel Sproul writes, there’s no escaping football fever. The summer of sport kicks off in earnest on 14 June with Euro 2024 – and brands across Europe and in the UK [...]

  • Epic sporting weekend proves sport can be cog in any government agenda

    May 28, 2024

    With a General Election in full swing across the nation sports fans were treated to an epic weekend of action. So with so many events pencilled in across the next five years and numerous more beyond that, our politicians should promote sport to a priority talking point. City A.M. Deputy Sports Editor Matt Hardy writes. [...]

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