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Sport Business

  • Revolut enters F1 with title sponsorship of new Audi team

    July 30, 2025

    Revolut has announced its entry into Formula 1 as title partner of the new Audi F1 team, which will compete from next year. The partnership has been described as long-term and will see the fintech giant – currently the subject of a clash between Chancellor Rachel Reeves and Bank of England boss Andrew Bailey – [...]

  • Exclusive: Arsenal star joins athlete investors in UK fitness brand Hytro

    July 30, 2025

    Arsenal star Jurrien Timber has joined a growing group of athletes investing in Hytro, the UK-based blood flow restriction brand used by leading sports teams and space missions. Timber, his twin brother Quinten, who is also a Netherlands international, and NFL player Benjamin St-Juste, a cornerback for the LA Chargers have all made investments via [...]

  • London Spirit: Tech titans strike Nike kit deal in Hundred first

    July 30, 2025

    London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year.  The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]

  • NFL HQ was target of New York gunman who killed four, says mayor

    July 29, 2025

    The NFL is believed to have been the original target of the gunman who killed four people on Monday, according to New York City mayor Eric Adams. Examiners think that 27-year-old Shane Tamura, of Las Vegas, was trying to get into the NFL headquarters after shooting several people in the building’s lobby, but ended up [...]

  • Rare Lionesses ‘Champions’ shirt almost gone as sales rocket 250 per cent

    July 29, 2025

    Special Lionesses replica shirts commemorating their Women’s Euro 2025 victory have almost sold out as fans revel in Sunday’s historic win. The Nike kit, which costs £125 and is emblazoned with “Champions” and the number 25 on the back, only launched after England’s triumph over Spain. It is part of a range of new merchandise [...]

  • NBA Europe: Basketball chiefs meeting investors in London

    July 29, 2025

    NBA chiefs are in town this week to hold talks with potential investors in its planned European league and a potential London franchise, according to reports. Commissioner Adam Silver and deputy Mark Tatum are set to meet with private equity firms, investment banks, sovereign wealth funds, government officials and basketball clubs during a European roadshow, [...]

  • Women’s football must capitalise on momentum of Lionesses’ success

    July 29, 2025

    England’s Euros victory should spur more growth in women’s football but the game cannot rely solely on the Lionesses, says Deloitte’s Jennifer Haskel. The Lionesses are champions of Europe for the second successive time and have become the first England senior team in history to win a tournament overseas. This moment is significant for the [...]

  • Lionesses’ Euro triumph draws UK’s biggest TV audience of year

    July 28, 2025

    The Lionesses’ historic victory in the Women’s Euros final on Sunday night pulled in more than 16m viewers, making it the UK’s most watched television moment of 2025. A peak live audience of 12.2m viewers watched England beat world champions Spain on penalties across BBC One and iPlayer.  Viewership of the final in Basel, Switzerland [...]

  • Axe The Racing Tax: British Horseracing Authority launches petition

    July 28, 2025

    The British Horseracing Authority has called on the public to sign a petition urging the Government to “Axe The Racing Tax” and save the sport from a £330m hit. It comes as the BHA publishes independent research which estimates that the proposed tax increase would cost racing £66m a year and instantly jeopardise almost 3,000 [...]

  • Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions

    July 28, 2025

    Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]

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