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      China, Australia and the Pacific: How rugby is shaping soft power arms race

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Sport Business

  • Joe Root piles pressure on cricket chiefs over Hundred format

    September 10, 2025

    Joe Root has piled pressure on the England and Wales Cricket Board and the new Hundred owners to keep the competition’s format. While ECB bigwig Richard Thompson said the competition would remain 100 balls per innings, fewer than the 120 seen in Twenty20 competitions, the new franchise investors have been mulling a change to the [...]

  • NBA Europe set for step forwards as league chiefs near green light

    September 10, 2025

    Today in a New York hotel, the NBA’s executive and representatives of all 30 teams’ ownership will hold the third of their three scheduled annual meetings.  On the agenda will be various matters of concern to the world’s biggest basketball league, but the most intriguing item is its plans for the sport in Europe.  Subject [...]

  • Premier League still facing legal threat to financial rules despite Man City deal

    September 10, 2025

    The Premier League is still facing another legal challenge to its financial regulations despite settling a long-running dispute with Manchester City over associated party transactions this week.  Legal action remains pending from the Professional Footballers’ Association over the Premier League’s plans to introduce new squad cost ratio (SCR) rules next season, which would limit clubs [...]

  • Brighton and Hove Albion only Premier League club ready for regulator

    September 10, 2025

    Brighton and Hove Albion are the only club in the Premier League or Championship rated “regulator ready” by a damning new study. The research by lobby group Fair Game paints a dire picture of English football’s finances, suggesting almost half of clubs in the top four leagues are “running on empty”. It comes ahead of [...]

  • Blame for rebel R360 league plans at rugby union’s door

    September 9, 2025

    Rugby union’s unwillingness to develop and progress has fuelled rebel rugby leagues like R360, a new report has concluded. The lack of a cohesive plan to attract new audiences, and minimal cooperation to get the game on free-to-air television more often, has allowed for new, alternative ideas to flood the discussion vacuum. R360 – which [...]

  • Jockey Club warns of Treasury ‘self-harm’ ahead of racing’s tax hike strike

    September 9, 2025

    The Jockey Club has warned that the government is “walking into self-harm” if it pushes ahead with a tax hike on racing bets as the industry prepares for an unprecedented strike tomorrow. For the first time in its modern history, racing has voluntarily shelved all meetings due to take place on Wednesday – at Lingfield, [...]

  • Newcastle unveil new logo after major Red Bull investment

    September 9, 2025

    Newcastle have unveiled their new branding having been purchased by energy drinks giant Red Bull in the summer. The Prem Rugby club faced severe financial woes last season but could now, theoretically, be one of the wealthiest clubs in the game after being given “wiiings” by their new owners. Red Bull’s sporting portfolio contains a [...]

  • Leyton Orient to let fans drink beer in stands at League One fixtures

    September 9, 2025

    Fans will be allowed to “drink beer” in the stands at Leyton Orient this weekend as the club announces a trial ahead of their League One match against Bolton Wanderers on Saturday. The club says it will offer fans the opportunity to drink low-alcohol beverages in view of their Brisbane Road pitch. The Sporting Events [...]

  • London fails to reach podium in list of top sport cities

    September 9, 2025

    London has failed to regain a place on the podium for the best sports cities after finding itself fourth for the second consecutive year. European rival Paris secured top spot for the third consecutive year, while US duo Los Angeles and New York made up the top three. London was fourth yet again, having slipped [...]

  • How do brands pick the right sport sponsorships?

    September 9, 2025

    Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]

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