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Sport Business

  • EE: Home nations agree four-year contract extension with telco

    January 29, 2025

    The Football Association (FA) will continue with EE as its lead partner after the telco signed a four-year contract extension. The agreement covers the England men’s and women’s senior teams, the 90,000 capacity Wembley Stadium and the other three home nations football associations up to the 2028 Euros, which Great Britain and Ireland will co-host [...]

  • British basketball at war: Clubs split from federation over new league plan

    January 29, 2025

    Civil war has broken out in British basketball after furious Super League Basketball clubs vowed to break away from the British Basketball Federation over plans to impose a new league on them. Super League Basketball (SLB) teams say they were not consulted by the British Basketball Federation (BBF) before it announced former Portland Trail Blazers [...]

  • Manchester set to become ‘global capital of football’, says Burnham

    January 29, 2025

    Manchester will become “the global capital of football” following a major regeneration project centred around a new Manchester United stadium, says the city’s mayor Andy Burnham. The government and Trafford Council have pledged to support the wider revamp of the area, which is set for a transformation like that catalysed in Stratford by the London [...]

  • Apple eyes MLS sell-off as even Messi can’t save £2bn deal

    January 29, 2025

    Apple TV is considering selling off some of its international rights to Major League Soccer (MLS) just two years into a 10-year deal.  The streaming company is paying $250m (£200m) a year for global MLS rights in a bet that interest in the American domestic league would grow significantly on the back of Lionel Messi’s [...]

  • Formula 1 team owner sponsors MotoGP outfit in new deal

    January 28, 2025

    One of the 10 Formula 1 teams set to compete in the 2025 season has agreed a sponsorship agreement with MotoGP team Pramac Racing. Alpine – whose F1 outfit boasts Pierre Gasly and Jack Doohan – will be a main sponsor of the Prima Pramac Yamaha MotoGP team. The French manufacturer – whose Formula 1 [...]

  • Goodbye, Hilal: Saudi Pro League ends Neymar deal which cost £37m per game

    January 28, 2025

    It will go down as one of the most expensive failed experiments in world football, with Neymar’s move to Al-Hilal reported to have cost the Saudi Pro League side more than £250m. But after 17 months, a meagre seven games and only one goal, the Brazil international, 32, looks bound for a return to his [...]

  • It’s D-Day for Champions League’s new format. So has it worked?

    January 28, 2025

    When Uefa revealed its new format for the Champions League, it was with injecting more excitement and unpredictability in mind. Specifically, a stale group phase would be replaced with a ‘Swiss model’ league phase that promised more games between top teams and – crucially – a more competitive product.  Notwithstanding the fact that Manchester City [...]

  • T100 Triathlon partners with Visit Qatar for season rebrand and new finale

    January 28, 2025

    The T100 Triathlon World Tour has partnered with Visit Qatar in a deal that will see the expanded nine-race season rebranded the T100 Race to Qatar.  Doha and Lusail will also stage the finale to the tour, where 20 of the best men’s and women’s triathletes will battle to be crowned T100 World Champions, for [...]

  • Top executives back sport clubs and tech as attractive investments

    January 28, 2025

    Over two thirds of business executives see clubs and franchises as the most attractive investment opportunity over the next half-decade, new research has revealed. Over a quarter of executives asked instead said leagues and federations were preferred while nearly one fifth favoured participation events, according to Altman Solon’s Global Sports Survey. It is a tonic [...]

  • Can rugby union and the Six Nations survive behind TNT paywall?

    January 28, 2025

    For the next two months, up and down the country, you’ll walk into the pub when the Premier League is supposed to be on and instead see Six Nations rugby. It is testament to the reach of a tournament that, despite football being the national sport, kicks off its rivals for the bumper Saturday and [...]

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