London Broncos will tap Australian rugby league investment, but not NRL May 21, 2025 The former Leeds Rhinos CEO behind a revival of the London Broncos rugby league team says the club will tap into Australian investment – but ruled out selling a stake to the NRL. Gary Hetherington unveiled a masterplan for the future of London Broncos, who are now in the second tier and facing financial uncertainty, [...]
Coca-Cola fizzes into life with Premier League deal May 21, 2025 Coca-Cola returns as the Premier League’s official soft drink partner after signing a three-year partnership deal set to kick off for the 2025-26 season, as previously reported by City AM. It comes three years after the soft drinks giant left the English top flight. Coca-Cola had initially partnered with the Premier League for the 2018-19 [...]
Federer bringing Laver Cup back to London in 2026 May 21, 2025 The Laver Cup will return to London next year, when the O2 Arena will host the Ryder Cup-style tennis event for a second time. It comes four years after the capital last staged the competition, where Roger Federer chose the competition to bid an emotional farewell to the sport. “My final match in 2022 was [...]
Barclays agrees O2 Arena and Co-op Live deals in major coup May 21, 2025 Banking giant Barclays this morning announced an expansion to their sponsorship portfolio, agreeing deals with the O2 Arena and Co-op Live. The duo of multi-year partnerships will see the firm become the founding partner of Manchester-based Co-op Live and the principal partner of Greenwich’s O2 Arena. An agreement with the 20,000-capacity O2 Arena – which [...]
Europa League final: Why winning competition is worth £120m May 21, 2025 Tonight in Bilbao, Manchester United and Tottenham Hotspur will be hoping to salvage their season by winning the Europa League final. The two teams are currently 16th and 17th in the Premier League, a far cry from the top-five finish required for a place in next season’s Champions League. However, winning the Europa League would [...]
Red Bull diluted: Energy drink giant reduces stake in Leeds United May 21, 2025 Red Bull’s stake in Leeds United has reduced to below 10 per cent after the German energy drinks company declined the opportunity to invest in the issue of £120m of new shares ahead of the club’s return to the Premier League. The new funding has been provided by members of the 100-strong consortium of investors [...]
British Cycling rides sponsor high with addition of Nyetimber May 20, 2025 British Cycling is riding a wave of sponsorship deals, most recently adding Nyetimber as its sparkling wine partner ahead of this year’s Tour of Britain events. The English sparkling wine stalwart joins the roster of sponsors under the British Cycling banner with the body having agreed a deal with Lloyds last year and various partnerships [...]
Fairway Capital and Investec shine at Alfred Dunhill Padel Classic May 20, 2025 Hurlingham Club in west London enjoyed large crowds this month as the Alfred Dunhill Padel Classic saw Fairway Capital win the Team Championship and investment bank Investec win the Plate competition. The Fulham competition raised funds for Laureus Sport for Good, and saw the likes of Peter Crouch take part alongside Champions Cup rugby sponsors [...]
Draper calls on government to invest in tennis and padel May 20, 2025 British No1 Jack Draper is among a number of tennis stars who have called on the Prime Minister Sir Keir Starmer to invest in court facilities. Draper joins the likes of Katie Boulter and Alfie Hewett in expressing concern over potential cuts of funding to tennis facilities, while demanding funds for “high quality community sports [...]
Champions Cup exclusive: YouTube to show Northampton vs Bordeaux final May 20, 2025 Northampton Saints’ attempt to win the European Champions Cup for the first time in 25 years against Bordeaux on Saturday is set to be made available free-to-air throughout the UK on YouTube and Welsh broadcaster S4C. City AM has learned that negotiations between UK rights holders Premier Sports and tournament organisers EPCR are at an [...]