Will Lionesses increase interest in women’s football? I asked fans at parade July 30, 2025 I joined more than 65,000 people lining The Mall yesterday as the Lionesses celebrated their Women’s Euro 2025 triumph with an open-top bus parade. The excitement was palpable from exiting St James’s Park tube station, with fans walking steadfastly towards the Queen Victoria Memorial, where the procession culminated in a ceremony in front of Buckingham [...]
Exclusive: Arsenal star joins athlete investors in UK fitness brand Hytro July 30, 2025 Arsenal star Jurrien Timber has joined a growing group of athletes investing in Hytro, the UK-based blood flow restriction brand used by leading sports teams and space missions. Timber, his twin brother Quinten, who is also a Netherlands international, and NFL player Benjamin St-Juste, a cornerback for the LA Chargers have all made investments via [...]
Rare Lionesses ‘Champions’ shirt almost gone as sales rocket 250 per cent July 29, 2025 Special Lionesses replica shirts commemorating their Women’s Euro 2025 victory have almost sold out as fans revel in Sunday’s historic win. The Nike kit, which costs £125 and is emblazoned with “Champions” and the number 25 on the back, only launched after England’s triumph over Spain. It is part of a range of new merchandise [...]
Lionesses’ Euro triumph draws UK’s biggest TV audience of year July 28, 2025 The Lionesses’ historic victory in the Women’s Euros final on Sunday night pulled in more than 16m viewers, making it the UK’s most watched television moment of 2025. A peak live audience of 12.2m viewers watched England beat world champions Spain on penalties across BBC One and iPlayer. Viewership of the final in Basel, Switzerland [...]
Lionesses to celebrate Women’s Euros triumph with open-top bus parade July 28, 2025 The Lionesses will celebrate their Women’s Euros triumph with an open-top bus parade through central London on Tuesday. England defeated Spain on penalties in a dramatic final on Sunday in which Chloe Kelly netted the decisive kick after the Lionesses once again came from behind to force extra time. The Lionesses flew home from Switzerland [...]
How 2025 Women’s Euros has already broken record after record July 27, 2025 The 2025 Women’s Euros concludes on Sunday, when the Lionesses will aim to their title against Spain, their nemeses from the last World Cup final. But before a ball has been kicked in Basel, the tournament has already been a record-breaker by just about every key metric. Here, City AM digs into those numbers. Ticket [...]
Arsenal, Chelsea and Liverpool to lift ban on drinking alcohol in stands July 24, 2025 Football fans will be able to drink alcohol in the stands during Women’s Super League games at Arsenal, Chelsea, Liverpool, Manchester City and Manchester United next season. They are among 14 clubs from the top two divisions of English women’s football who have signed up to the second phase of a trial, following a successful [...]
Lionesses fever sends shirt sales skywards ahead of Women’s Euro final July 24, 2025 The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]
Lionesses’ semi-final drama breaks ITV viewing figures record July 23, 2025 The Lionesses’ dramatic semi-final win over Italy in the 2025 Women’s Euros drew a peak audience of 10.2m, according to TV broadcasting data. The game which saw England take on Le Azzurre averaged 8m viewers, delivering ITV’s highest average audience of 2025. The peak audience figure of 10.2m was achieved in the final minutes of [...]
Brentford FC sponsor rapped by watchdog for pushing gambling to kids July 23, 2025 Premier League club Brentford FC’s main sponsor, Hollywoodbets, has been rapped by the advertising watchdog for targeting children. The Advertising Standards Authority today upheld a complaint from a minor prompted by an ad for the bookmaker on the esports website Virtual Football League. The complainant was presented with the ad, which urged users to sign [...]