Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules Sport Business This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns, while some firms are milking the World Cup for free advertising [...]
Sunderland AFC chiefs in Stadium of Light expansion talks Sport Business Sunderland AFC chiefs have discussed expanding the Stadium of Light to meet surging demand after qualifying for Europe on their return to the Premier League. The club will compete in the second-tier Europa League next season after finishing seventh in their first Premier League campaign since relegation in 2017. The impressive season, which included a [...]
Dallas, Boston, New York New Jersey: Inside England’s Fifa World Cup stadiums Sport Business With England travelling around the United States for their Fifa World Cup Group L matches, Matt Hardy asks experts about what makes them so special. England’s opening victory at this year’s Fifa World Cup came in an incredible indoor stadium in Texas. The AT&T Stadium, known for the next six weeks as the Dallas Stadium, [...]
Manchester United secure site for new stadium after switching location June 22, 2026 Manchester United have snapped up a 25-acre plot of land for their proposed 100,000-seater stadium after deciding to change the location of the project. United announced they had acquired a site 350m to the north west of their current ground from industrial land owner Indurent, which they say represents “the majority of the land required” [...]
Cole Palmer: Chelsea footballer launches range of ‘premium craft ice’ for £2 a bag June 22, 2026 Chelsea and England footballer Cole Palmer has put his World Cup snub behind him by launching a new range of “premium craft ice” with grocery delivery platform Gopuff. The “Cole’d” product range – a nod to his nickname “Cold Palmer” – includes chewable “pebble ice” with added electrolytes, and large, football-shaped “ice spheres”, and is [...]
Manchester City and Chelsea boosted by lawyer’s compensation claims verdict June 22, 2026 Any football clubs seeking to bring compensation claims in the wake of Burnley’s landmark £40m award will face significant hurdles, a former Premier League lawyer has warned. The decision by an independent disciplinary commission earlier this month to order Everton to pay an eight-figure sum to Burnley has been tipped to trigger a landslide of [...]
Why 2026 World Cup is when AI becomes the interface between fans and football June 21, 2026 The 2026 World Cup is the first AI-shaped major sports event and will change football fandom forever. Jon Williams outlines what sponsors, broadcasters and brands need to do about it. Football, like the creative advertising business I work in, thinks the biggest gains from AI are operational – speed, efficiency, and more. They’re not. AI’s [...]
Arsenal launch £7k-a-head VIP package with seats behind dugout and player meeting June 19, 2026 Premier League champions Arsenal have launched a new ultra-premium hospitality offering, the Hero Experience, that costs almost £7,000 a head for top games. The VIP package, believed to be the most expensive single ticket in the Premier League, includes seats behind the Arsenal dugout, a private pitch-side tour with a club legend, a shirt or [...]
Paris Saint-Germain’s Champions League final shirts smash records in auction June 19, 2026 Paris Saint-Germain have another title to add to their collection after successfully defending the Champions League: the undisputed hottest property for collectors of match worn shirts and other sports memorabilia. Some of the signed PSG jerseys worn by star players in their Champions League final win over Arsenal last month went under the hammer on [...]
An England World Cup isn’t just football – it is money, politics and a nation’s bad habits June 18, 2026 England are being asked to win the World Cup, yes, but the absurdity is that they are required to do so much more in the process, both commercially and politically, writes Ed Warner. And so they’ve begun. Our boys, Tom’s 26. Their world is in motion, three lions on their shirts, out to erase 60 [...]