World Cup hydration breaks see bookies offer quarter by quarter odds for England v Norway July 9, 2026 Enterprising bookmakers are offering odds on England’s World Cup showdown with Norway by the quarter, in a nod to games now being divided into four discrete parts by Fifa’s introduction of controversial hydration breaks. Punters have long been able to wager on first-half and second-half markets but now the betting company behind the Unibet brand, [...]
Frying squad: England’s World Cup bid fuelled by cooking oil and leftover food July 8, 2026 England’s World Cup campaign in the USA, Mexico and Canada is being powered by used cooking oil, leftover food and algae. The decision to maintain a World Cup training base in Kansas City has meant England are racking up the air miles for matches. A 2,800-mile round trip to Mexico City for Sunday night’s last-16 [...]
Deloitte warns of ‘challenges ahead’ for European football despite €40bn milestone July 8, 2026 Deloitte has forecast “challenges ahead” for European football clubs despite collective revenues surpassing the €40bn (£34bn) mark for the first time. Expansion of the Champions League and Uefa’s other club competitions was the key driver as aggregate revenues grew 13 per cent year on year in the 2024-25 season, Deloitte said. Teams also benefited from [...]
England 2am World Cup victory smashes records for BBC on iPlayer and website July 7, 2026 England’s dramatic World Cup victory against Mexico led to a record-breaking broadcast across the board for the BBC. Over 11m BBC iPlayer requests contributed to the largest ever day on record for the streaming service, hitting 48m requests in total on Monday, while the 3-2 win at the Estadio Azteca attracted a peak live audience [...]
Trump and Infantino: The venomous relationship between sport and politics July 7, 2026 The debacle between Donald Trump and Gianni Infantino proves beyond doubt sport and politics are intertwined, Matt Hardy writes. “I feel disappointed with too many people. They put politics and manipulation, talk about ethics and integrity [first]. If we talk about the history of this game, I am disappointed in a personal way.” Those were [...]
How Harry Maguire is using AI to help England… at table tennis July 7, 2026 Harry Maguire may have been left at home for the World Cup but the football cult hero is still set to play a part in England’s sporting success – via AI technology. Feedz, a sports tech platform designed to help coaches and co-founded by Manchester United defender Maguire, has been adopted by Table Tennis England. [...]
IFS and Chelsea reaffirm partnership but AI firm won’t be front-of-shirt July 6, 2026 Industrial AI firm IFS has reaffirmed commitment to its global partnership with Chelsea but will not remain the Premier League club’s front-of-shirt sponsor. IFS appeared on the front of Chelsea’s shirts for the latter part of last season, having signed a three-year contract with the US-owned West London side in February. But their expanded partnership, [...]
Why England World Cup host city Miami is amazing for sports lovers July 6, 2026 The next England World Cup game takes place in Miami this Saturday 11 July, with the Brits facing Norway. England have made the World Cup Quarter finals after a 3-2 win against Mexico, which means this Saturday’s host city Miami is about to steal the limelight. Brits are expected to spend £250million if England reaches [...]
England World Cup final run could see Brits spend extra £250m July 6, 2026 A run to the Fifa World Cup final could see England fans generate an extra £250m in retail and home-viewing spend. Data from Novuna Finance shared with City AM suggests that the nation could spend an additional £75m-£150m should Thomas Tuchel’s England side go on a knockout run, while reaching the coveted final – later [...]
Tickets for England World Cup quarter vs Norway on sale for $8m July 6, 2026 Tickets for England’s Fifa World Cup quarter-final are on sale for $8m as fans look to snap up a spot for the last eight tie in Miami. England posted one of their greatest ever World Cup victories on Monday, beating Mexico 3-2 at the Azteca Stadium in the co-host’s capital. And they’ve been rewarded with [...]