Peppa Pig gets Lionesses call-up as Football Association scores licensing deal with Hasbro October 8, 2026 Peppa Pig maker Hasbro has struck a licensing deal with the Football Association that will see a new character, Libby Lioness, join the hit children’s animated TV show. The agreement also covers the creation of co-branded merchandise and will launch next year, ahead of the European champions’ campaign at the 2027 Women’s World Cup in [...]
Leeds United consider AI-powered dynamic ticket pricing October 8, 2026 Leeds United could introduce AI-powered dynamic ticket pricing to increase revenue at the Premier League club, its chairman has said. Paraag Marathe said the Elland Road club could reward loyal supporters with cheaper prices while pricing tickets for more casual fans at a higher mark-up. “There’s probably an opportunity to do it in a way [...]
Saudi Arabia still open to sport investing, insists PIF, despite drastic cutbacks October 7, 2026 Saudi Arabia remains keen to invest in sport despite scaling back funding for high-profile projects in golf, football and tennis, says the Public Investment Fund. PIF has retreated from bankrolling LIV Golf and extravagant spending on foreign players for the Saudi Pro League as well as giving up hosting the WTA Finals as part of [...]
Arsenal can overtake Real Madrid and become biggest brand in world, say owners KSE October 7, 2026 Arsenal’s owners believe they can become “the biggest brand in the world” after being stunned by the global celebrations which greeted their long-awaited Premier League triumph this year. Footage of Gunners fans swarming the streets of East Africa and monuments from New York City to Guangzhou being lit up red flooded social media before 1m [...]
Land surrounding West Ham United’s London Stadium touted for development October 7, 2026 Land surrounding West Ham United’s London Stadium could be developed after architects were appointed to lead a consultation over the future use of the site in Stratford. “Potential development and leisure opportunities” will be scoped out by Populous, the global firm behind the likes of the Tottenham Hotspur Stadium and Fulham’s Riverside Stand. It comes [...]
Exclusive: City Football Group official’s Labour Conference trip made ‘in personal capacity’ October 7, 2026 A senior City Football Group official who attended the Labour party conference days after Manchester City were found guilty of over 100 Premier League charges has told City AM he was there in a personal capacity. Chris Anderson, head of regulatory affairs at Manchester City parent company City Football Group, was among the delegates in [...]
Nottingham Forest facing backlash as City Ground expansion set to hit residents in pocket October 7, 2026 Nottingham Forest are facing a backlash from local residents who could be left out of pocket by the club’s £790m expansion of the City Ground. As part of the planning permission granted to increase the capacity of their 31,000-seater stadium to 52,000, Forest have agreed to contribute £4.17m towards improving surrounding travel and transport infrastructure. [...]
Premier League gets US broadcast bounce after World Cup October 6, 2026 The Premier League has received a US-shaped broadcast bounce with the World Cup inspiring Stateside viewership of the English top flight. Premier League viewership among adults aged 18-34 is up 20 per cent compared to last season, with Tottenham Hotspur’s struggles featuring in three of the top six Stateside broadcasts. The data, from sponsorship analytics [...]
Crystal Palace valued at £900m and hire Raine Group to explore investment or sale October 5, 2026 Crystal Palace’s owners have valued the club at £900m and hired the Raine Group to field interest in investment or a possible sale, multiple sources have told City AM. The £900m figure is more than double the valuation at which Woody Johnson acquired 43 per cent of the south London club a little over a [...]
Shock boardroom shake-up as Sunderland chief exits October 5, 2026 Sunderland have parted company with interim chief executive Tom Burwell in a shock move after just five months as the Black Cats’ top man. The club said their majority owner, 29-year-old Kyril Louis-Dreyfus, will take charge of day-to-day operations at Sunderland, who this year are playing in the Europa League. Burwell’s abrupt departure comes 24 [...]