Chelsea hit with £11m fine and Premier League transfer ban March 16, 2026 Chelsea have been slapped with a £11m fine and a transfer ban for breaching Premier League rules under their previous ownership. An investigation into the London club found “undisclosed payments by third parties associated with the club were made to players, unregistered agents and other third parties” between 2011 and 2018, when the club was [...]
Carabao Cup: Energy drink’s lager set for UK after deal extension March 16, 2026 Energy drink Carabao has extended its sponsorship of the League Cup through until the end of the decade in a deal that will see the UK launch of Carabao Lager. Manchester City and Arsenal clash in Sunday’s Carabao Cup final at Wembley with the match’s title sponsor agreeing a further two-year deal with the EFL [...]
Why World Cup hydration breaks will push traditional ads to the subs bench March 15, 2026 Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mid-half hydration breaks, introduced to protect players from the searing heat predicted this summer in North America. But [...]
Arsenal: Leading the digital charge as well as the Premier League March 14, 2026 If Arsenal lift the Premier League trophy this season, it won’t just be a victory on the pitch; the club could also win the race to redefine how fans engage with football online. Arsenal are building a quiet revolution, investing in digital platforms that house ticketing, merchandise and original content to pull fans deeper into [...]
KSI, Dagenham and Redbridge and the rise of the passion investor in sport March 13, 2026 KSI’s move into football club ownership at Dagenham and Redbridge reflects the rise of “passion investors”, writes Stuart Pinnington of investor services firm IQ-EQ. Last week, YouTuber-turned-influencer KSI announced he had acquired a minority stake in non-league side Dagenham and Redbridge. Known to many football fans for his “Race to Division 1” Fifa video game [...]
Iran hit back at Trump and Fifa: US should be axed from World Cup, not us March 13, 2026 Iran’s national football team has hit back at President Trump after he warned that it may not be safe for them to take up their place at this summer’s World Cup in the US, Canada and Mexico. Trump’s comments appeared designed to discourage Iran from participating, despite Fifa insisting the US had offered assurances following [...]
England and Scotland World Cup games saved by Patriots owner Kraft deal March 12, 2026 Billionaire New England Patriots owner Robert Kraft has helped to resolve a row over security costs that was threatening England and Scotland games at this summer’s World Cup. Local authorities in Foxborough, near Boston, were refusing to grant a licence for seven fixtures due to be staged at the Gillette Stadium owing to fears the [...]
Women’s Super League fans spend more on matchdays than Premier League counterparts March 12, 2026 Football fans attending Women’s Super League matches spend more than those going to Premier League games, according to new research commissioned by Barclays. Fan spend per matchday, excluding tickets, averaged £145 for supporters in the WSL compared with £138 in the Premier League, the research found. Non-food spending – merchandise and match programme – was [...]
Sheffield Wednesday: New preferred bidder’s quick deal incentive revealed March 11, 2026 Sheffield Wednesday’s new preferred bidder, US group Arise Capital Partners, hopes to complete a cut-price takeover of the fallen English giants before the end of the season. The group, made up of investors David Storch, Michael Storch and Tom Costin, has emerged as the club’s latest would-be saviour with an offer reported to be in [...]
2026 Fifa World Cup: Iran ‘welcome’ despite US military attacks, Trump March 11, 2026 Fifa president Gianni Infantino says he has received assurances from President Trump that Iran are welcome at this summer’s World Cup despite ongoing US strikes on the country. Iran have qualified for this summer’s tournament in the US, Canada and Mexico but their participation has been in doubt since an American-Israeli offensive began last month. [...]