Beyonce, Rita Ora and Cara Delevigne: The celebrities brands love the most

 

Most celebrities don’t buy many clothes, they really don’t have to. Global brands love to use well-known faces as clothes horses – it ensures their clothes are seen in the press, meaning legions of aspirational consumers will rush to buy the same thing.

 

But some celebrities are more sought-after than others, and thanks to Celebrity Intelligence, we’ve got a definitive list of which celebs are the best endorsers for brands. 

 

Taking into account celebs on both sides of the Atlantic, here’s Celebrity Intelligence’s Very Important Endorsers List. 

 

 

Rank	Celebrity
1 News Updates Stay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.	Beyoncé
2	Rita Ora
3	Cara Delevigne
4	Lily Allen
5	Kim Kardashian West
6	Taylor Swift
7	Ellie Goulding
8	David Beckham
9	Ed Sheeran
10	Katy Perry

 

Of course, brands don't always want their clothes to be associated with celebrities. Alexander McQueen famously said Victoria Beckham couldn't wear his clothes (but her hunky husband could) and Jersey Shore's Mike 'The Situation' Sorrentino was given a fat cheque by Abercrombie & Fitch on the premise that he stop wearing its clothes.

We daresay Burberry would have given a pretty penny to Daniella Westbrook to stop wearing its iconic check back in the day – it took the luxury fashion house many years to shake off the "chav" image she gifted it. 

Celebrity Intelligence has also compiled a list of the most talked about celebrities. 

Taylor Swift is the most talked-about celebrity

 

Rank	Most talked about celebrities
1	Taylor Swift
2	Nicki Minaj
3	Cheryl Fernandez-Versini
4	Bob Geldof
5	Kim Kardashian West
6	Cara Delevingne
7	Ed Sheeran
8	Beyoncé
9	Benedict Cumberbatch
10	Calvin Harris

 

We've also been given some data about who might be the celebrity ensorsers of the future. This list represents the people who have enjoyed a sharp increase in social media mentions this year. 

 

Rank	Celebrity	Percentage increase in social media searches
1	Alexa Goddard – singer	90%
2	Poppy Jamie – TV presenter	90%
3	Rumer – actor	90%
4	Mark Byron – Big Brother semi-finalist	89%
5	Jay James Picton – singer	87%
6	Tavi Gevinson – fashion and media personality	83%
7	Maverick Sabre – singer	83%
8	Tyga – rapper	81%
9	Callum Turner – actor	78%
10	Tabitha Somerset Webb – fashion designer	71%

 

The lists were released in conjunction with the Festival of Marketing, currently underway in London's Tobacco Dock.