Tuesday 16 February 2021 11:09 am

Valentine's Day is sinfully wasteful – next time, buy bread

As we survey the aftermath of Valentine’s Day – the already-wilting flowers, the extravagantly-boxed chocolates, the pithy cards bought from some trendy online retailer – it’s not difficult to spot the wastefulness associated with the most romantic day of the year. 

London’s first zero-waste floral bakery is doing its bit to reduce this mountain of dead flowers, creating floral-themed ‘bread bouquets’ to provide a more sustainable alternative gift, just in time for Mother’s Day.

Hampstead’s Focaccia Florist is offering a limited edition Bloom & Wild Mushroom Hydrangea, with all proceeds going to Plantlife: The Wild Plant Conservation Charity.

“The UK’s cut-flower industry is worth over £1bn ​but is epically wasteful, pesticide loaded, and air-mile heavy, with 80% ​of flowers imported from outside the UK,” says George White who runs the bakery with his two brothers.

You can order bread bouquets – including Red Roses and Calla lilies – for £25, with the flowers painstakingly crafted from peppers, radishes, nigella seeds and  cunningly-placed parsley and rosemary sprigs.

The Focaccia Fairy is available for surprise deliveries if you wish to nominate a deserving someone – make a note for next Valentine’s Day so you can help save the planet as well as make someone’s day.