Can Scotland ever win the Six Nations, when so many of their players play abroad? Sport Business On the final day of the 2026 Six Nations Championships, Ireland defeated Scotland in Dublin in their 12th successive victory against Gregor Townsend’s side. Ireland’s victory extended Scotland’s 27-year wait for the title and underlined the growing gap between the two sides. Days later, news broke that Scotland No8 Jack Dempsey has agreed a deal [...]
Why World Cup hydration breaks will push traditional ads to the subs bench Sport Business Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mid-half hydration breaks, introduced to protect players from the searing heat predicted this summer in North America. But [...]
England won’t be derailed if they hold their nerve over Borthwick Sport Business However unlikely one may think it is, there is a chance of England being left holding the wooden spoon for the first time in the Six Nations era. You have to go back to 1987 for their last bottom-place finish in the old Five Nations. That alone would be a humiliation for a head coach [...]
If international rugby’s fatal flaw is not financial, what is it? March 7, 2026 When systems are forced to grow without replenishing what sustains them, they do not fail slowly. They hollow out — and then collapse suddenly. This pattern appears across markets and institutions, but sport, and rugby, offers one of the clearest live demonstrations of how extraction degrades an ecosystem from the inside. For decades, debates about [...]
Italy Six Nations revival a lesson for Wales as England challenge awaits March 6, 2026 In 2019 rugby in Italy was staring down the barrel of extinction: three home Six Nations matches at their 70,500-capacity Stadio Olimpico drew crowds of just 38,500 versus Wales, 49,700 against Ireland and 48,800 for their match against France. Fast forward to 2026, however, having just beaten Scotland in front of 68,200 fans Italy will [...]
Six Nations in-game ads pave way for football to be split into quarters February 21, 2026 Like many Welsh rugby fans, the highlight of the first round of the Six Nations was the small moment of relief granted by the ad breaks in either half, twenty seconds of respite from giving away penalties, points and accumulating yellow cards. I’m not sure everyone was as pleased to see them as me. They [...]
Marketing win for Prem Rugby would be Andy Farrell at Saracens February 20, 2026 Andy Farrell dropping Sam Prendergast for Ireland’s clash with England in the Six Nations this Saturday is a ballsy move. But the next time Farrell travels to Allianz Stadium, after this weekend, could be in a Prem Rugby final as a key cog in the Saracens machine. Because I am one of the growing number [...]
Six London bars and pubs to watch the Six Nations at in 2026 February 19, 2026 The Six Nations is here, and it is time to scramble to book a table for the best fixtures throughout February and March. City AM has listed some of our favourites to try across the tournament. Take a look. Brigadiers The City’s favourite Indian grill, Brigadiers, is going all out for the Six Nations this [...]
Exclusive: RFU monitoring possibility of protests against stadium sponsor Allianz February 17, 2026 The Rugby Football Union is closely monitoring the possibility of protests against sponsor Allianz ahead of this weekend’s Six Nations clash between England and Ireland in Twickenham. Irish sport has seen a backlash over the insurance giant’s sponsorship of the Gaelic Athletic Association (GAA) amid the German firm’s alleged links to military companies which trade [...]
Fans negative towards Samsung and Virgin Atlantic Six Nations in-game adverts February 16, 2026 The majority of Six Nations fans have reacted negatively to in-game adverts during the rugby tournament. UK broadcaster ITV’s coverage has been broken up with adverts during scrum resets across the opening two weekends of the tournament, which involves England, Wales, Scotland, Ireland, France and Italy. Samsung and Virgin Atlantic both saw an increase in [...]