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Olympics

  • Deloitte big winner at Winter Olympics as sponsor sees engagement surge

    Sport Business

    Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]

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  • Britain must launch no-brainer 2038 Winter Olympics bid

    Sport Business

    What strikes you when attending the Milano Cortina Winter Olympics is not just the spectacle, but the structure. Multiple cities. Regional clusters. Existing venues reused. An iconic cultural backdrop. These were Games shaped as much by pragmatism and fiscal discipline as prestige. The spread-out model may have muted the traditional host-city buzz, but Milano Cortina [...]

    News article image featuring a significant event related to a current general topic, captured by Getty Images.
  • I went to the Winter Olympics but I found Milan shrugging its shoulders

    Sport Business

    Milan is parading its beauty at the Winter Olympics. The sun is out, the centuries-old streets are majestic and pristine. Prada, Gucci and Ralph Lauren logos plaster every corner, and there is no shortage of Michelin Guide restaurants. It’s no surprise that London has been haemorrhaging non-doms and wealthy investors to this glorious metropolis. But [...]

    High-resolution aerial view of bustling urban cityscape with skyscrapers and busy streets during daylight, GettyImages 226...
  • LA mayor calls for Wasserman resignation over Epstein files mention

    February 17, 2026

    The mayor of Los Angeles has called on Casey Wasserman to resign as chairman of the 2028 Olympic Games after his name was found in a recent dump of the Epstein files. Karen Bass told US Network CNN that she “cannot fire him” but said that Wasserman, whose namesake talent and sports marketing agency is [...]

  • Crans-Montana the star in 2038 Switzerland Winter Olympics bid

    January 12, 2026

    Crans-Montana is set to feature in the 2038 Winter Olympics as part of a wider bid by Switzerland, which is in exclusive talks with the IOC. The Swiss resort has led recent news bulletins after a fire in a bar killed 40 people amid a litany of safety issues. But it could become the third [...]

  • Golf’s Open to move into August to accommodate Olympics

    December 8, 2025

    Golf’s Open championship will be moved to accommodate the Los Angeles Olympics in 2028.  The 156th edition, which is yet to have a confirmed host course, will shift into August to ensure the top players can compete in the Olympic golf at Riviera Country Club in the Pacific Palisades. Mark Darbon, the chief executive of [...]

  • LA Olympic Games passes $2bn in sponsorship deals

    December 5, 2025

    The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]

  • Bidvest directors suffer shareholder revolt over $59,000 Olympics expenses claim

    December 2, 2025

    Three directors of Bidvest Group Ltd, South Africa’s largest conglomerate, have suffered a shareholder revolt over $59,000 of expenses they claimed for attending the Paris 2024 Olympics. The international services, trading and distribution company noted in a stock exchange statement this week that shareholders had rejected calls to reimburse the chairman and two non-executive directors [...]

  • Trump threatens to pull Olympics from LA and World Cup from Boston

    October 15, 2025

    President Donald Trump has threatened to move the 2028 Olympic Games away from LA, and has warned 2026 Fifa World Cup matches in Boston could be shifted out of state. The remarks, made by the President in the White House, follow threats by the real estate tycoon to move World Cup matches away from San [...]

  • GB Snowsport announces new partner with Olympics looming

    September 24, 2025

    London headquartered insurance broker McGill and Partners has partnered with GB Snowsport ahead of the 2026 Milan Cortina Winter Olympics and Paralympic in February and March. The short-term deal will see the organisations partner up after a successful World Cup season for GB Snowsport, with the likes of snowboard cross racer Charlotte Bankes, skier Dave [...]

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