Rory McIlroy Masters win sets him up to break Tiger Woods prize money record Sport Business Rory McIlroy could eclipse Tiger Woods’s all-time PGA Tour prize money record this year following his successful defence of the Masters. McIlroy held off the challenge of world No1 Scottie Scheffler, England’s Justin Rose and American Cameron Young to retain the Green Jacket at Augusta on Sunday. The Northern Irishman’s second Masters win earned him [...]
Familiarity of Masters and Augusta should be lesson to other golf majors Sport Business Let me get the azaleas reference out of the way in this first sentence. After all, no Masters preview is seemingly complete without citing Augusta’s horticultural features. The flora are just one ingredient, though, in the secret sauce of golf’s first major of the season which starts today. Even if other sports could steal the [...]
Woods to McIlroy: How Tiger Slam at Masters reshaped economics of sport Sport Business Ahead of the Masters, Nick Keller marks 25 years since Tiger Woods won the Tiger Slam and sports consumption changed forever. When Tiger Woods completed the ‘Tiger Slam’ in 2001 – holding all four major championships at once – it wasn’t just a sporting achievement. It was a cultural marker for how modern sport would [...]
The Masters delivers food now, and it’s desire wrapped in identity April 6, 2026 Large Hosting Kit: sold out. The Classics Kit: sold out. Azalea Cocktail Kit: sold out. Masters fever really is here, and fans have been keen to snap up anything branded with the yellow colourway United States coastline and Augusta red flag. For a number of years now the Masters organisers have been selling hosting kits [...]
Tiger Woods Masters fitness update hands boost to golf TV channels March 25, 2026 Broadcasters’ prospects of attracting bumper viewing figures for the Masters have been boosted after Tiger Woods said he hoped to play at Augusta next month. Woods made his competitive return in the finals of TGL, the hybrid golf league he founded with Rory McIlroy, on Tuesday night. And although the 50-year-old’s Jupiter Links team lost [...]
The top 20 sporting events by bets placed in 2025, according to Entain December 31, 2025 Betting behemoth Entain has revealed the sporting events punters bet on the most during 2025. The iconic Grand National, run at Aintree, maintained its top spot but the number of footballing events in the top 50 fell slightly, largely down to 2025 being a year without a major men’s tournament. The Grand National was joined [...]
Exclusive: BBC makes late swoop for Open highlights deal July 15, 2025 The BBC has secured a last-minute deal to show evening highlights of the Open Championship at Royal Portrush this week. The R&A has agreed a new three-year deal with the BBC for highlights in a contract that also covers the Women’s Open, starting with the 2025 edition at Royal Porthcawl at the end of the [...]
Masters: McIlroy closes in on $121m Tiger Woods prize money target April 14, 2025 Masters champion Rory McIlroy has closed the gap to Tiger Woods in the PGA prize money rankings after completing golf’s career grand slam on Sunday at Augusta National. It was the Northern Irishman’s first major since 2014 and he won it with victory over Englishman Justin Rose in a play-off. The feat at the iconic [...]
Entain reveal sports events punters bet on the most in 2024 December 26, 2024 Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]
Masters golf major to go ahead despite Hurricane Helene October 3, 2024 Golf major the Masters will go ahead as planned despite falling victim to Hurricane Helene this autumn. The iconic Augusta National suffered “a lot of damage” due to the Category 4 hurricane hit the United States, according to chairman Fred Ridley. “The Masters will be held, [and] it will be on the dates it’s scheduled [...]