Golf Comment: Danny Willett’s European Masters win is sign of changing of English guard July 27, 2015 Danny Willett’s triumph at the European Masters on Sunday, his second win in eight months, was a great response to going close at the Open a week earlier, but it was also symptomatic of a wider trend. Read more: Willett hails his resilience after securing third Euro Tour success It was further evidence that [...]
Jordan Spieth’s sponsor Under Armour was the other winner at the 2015 Masters April 13, 2015 Jordan Spieth wasn’t the only winner at the 79th Masters in Augusta this year. His sponsor Under Armour will also come out of golf’s first major tournament of the season with its profile raised and reputation enhanced. Under Armour, the American sportswear brand, overtook Adidas in its domestic market last year with sales of $1.2bn [...]
Masters 2015: Here’s why Jordan Spieth’s record-equalling win was so special April 13, 2015 Winning the Masters is an impressive, rarefied feat in itself. Winning it at 21 years of age even more so. But triumphing at Augusta in the style demonstrated by Jordan Spieth this weekend is truly something special. Not only did the young Texan fulfill the goal he's been gunning for from childhood almost as soon [...]
Rory McIlroy and Jordan Spieth encourage millennial interest in the Masters April 8, 2015 When the 2015 Masters gets underway in Augusta tomorrow, it won’t just be the familiar old guard in chino slacks tuning in to watch the action. According to a study from the sports industry advisers Repucom, the Masters is the most popular tournament amongst younger viewers and will likely attract a more youthful audience than [...]
Tiger: I have worked my ass off and I expect to win the Masters April 7, 2015 FORMER world No1 Tiger Woods expects to end his seven-year wait for a 15th Major at the Masters this week after revealing the lengths he has gone to in order to play at Augusta. Woods took an indefinite break from competition two months ago in a bid to iron out flaws in his game but [...]