Aston Martin F1’s Stroll plays down questions over team principal Newey’s future Sport Business Aston Martin F1 team owner Lawrence Stroll has attempted to dampen speculation over Adrian Newey’s future following Jonathan Wheatley’s sudden exit from Audi. Wheatley’s departure from Audi was announced on Friday, following widespread reports that Aston Martin wanted to reunite him with their technical partner Adrian Newey. Design guru Newey, who worked with Wheatley for [...]
Exclusive: Formula 1 teams scramble to move freight stuck in Middle East Sport Business Formula 1 teams are scrambling to access key racing components stuck in the Middle East due to the closure of the Strait of Hormuz and the wider Iran conflict, City AM can reveal. The regional tensions have already caused both the Bahrain and Saudi Arabia Grands Prix to be postponed, and potentially cancelled, leaving a [...]
‘Mario Kart’ Formula 1 cars need more time, says Williams Sport Business Former Williams Racing boss Claire Williams believes Formula 1 should give drivers more time to adjust to new rules, but concedes that the sport’s chiefs often struggle to sit back and do nothing criticism. The most radical overhaul to regulations in F1 history ahead of this season has caused more overtaking during the opening two [...]
Alpine boss confirms four potential buyers, including Mercedes, for F1 team March 13, 2026 Alpine team principal Flavio Briatore has confirmed that there are “three or four” serious buyers, including Mercedes, for a stake in the Formula 1 team. The team, which is owned by Renault Group, could see a significant minority stake controlled by Otro Capital offloaded. Christian Horner, former team principal of Red Bull Racing, has reportedly [...]
Formula 1 plans peace talks with raging drivers after Verstappen Mario Kart jibe March 9, 2026 Formula 1 chiefs plan talks with drivers aimed at quelling a rebellion over its new engine rules after four-time world champion Max Verstappen likened the racing to video game Mario Kart. Verstappen was among the most vociferous after finishing sixth in the season-opening Australian Grand Prix on Sunday, but current title-holder Lando Norris also issued [...]
Formula 1 presents creativity conundrum for brands and sponsors March 6, 2026 They know how to make noise in Formula 1. This week, motorsport’s premier championship explodes back into life across its ever-expanding media universe. Twenty-four high-glamour race weekends, driving peerless broadcast innovation. A mould-breaking, news-making Netflix docuseries. An official film starring Brad Pitt, the highest-grossing sports movie ever made and an Oscar nominee to boot. More [...]
Formula 1 signs first ever official betting operator in multi-year deal March 5, 2026 Betway has announced a deal with Formula 1 in a move that will see the motorsport agree its first ever betting operator sponsorship. The move, which is not a global sponsor, spans Europe, the Middle East and Africa, as well as Canada and Mexico and sees Formula 1 enter the betting market. Betway platforms will [...]
Littler and Humphries set for Silverstone showdown at F1 British Grand Prix March 5, 2026 Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
Williams F1 ‘competing with top 50 teams in sport’, says Kenyon March 4, 2026 Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
Cadillac to leverage US identity to grow F1 sponsorship portfolio March 3, 2026 Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]