Will Parkin: England U18s are on a mission to produce stars of future August 17, 2024 Will Parkin is the England U18 rugby assistant coach down in South Africa as the young guns look to compete in the U18 International Series. He writes on pathways and why the most successful rugby players aren’t just good on the pitch. England Under-18s rugby is the start of the pathway for these players and [...]
England fast bowler Tom Curran on what he’d eat for his last meal August 16, 2024 England international Tom Curran, currently playing in the Hundred, picks out the dishes he’d eat for his last supper on earth, from an entire breakfast to a gooey chocolate fondant. I grew up from the age of six in Zimbabwe so we ate a lot of meat and spent a lot of time cooking on [...]
Premier League club owners ahead of 2024/25 season August 16, 2024 The Premier League is back and set to enthral us for yet another season. And with 20 teams eager to win titles and stay in England’s top flight, money talks. While Manchester City faces 115 financial charges and Chelsea passes 40 first team players, City A.M. have taken a look at who owns each Premier [...]
Premier League shirt sponsors as ban on gambling firms approaches August 15, 2024 “Who are ya, who are ya, who are ya?” The age-old football chant often rings around about players and teams in the Premier League. But what about the sponsors? England’s top-flight has seen a surge in front of shirt sponsors that are unknown to the vast majority of British fans. But who are they, and [...]
Legal League: Why have top lawyers fallen in love with sports? August 15, 2024 Big players are coming into sports fields recently, and no, I'm not talking about athletics, but big-ticketed lawyers who have fallen in love with the sports industry
Dear Keir Starmer and Labour, please double down on funding Team GB athletes August 15, 2024 Sport columnist Ed Warner reflects on the Paris 2024 Olympic Games, the Team GB medal haul and UK Sport funding. Dear Sir Keir, Ms Reeves and Ms Peacock, How do you feel about Team GB’s medal tally at the Olympics? More medals, 65, than last time out in Tokyo and equal to the London 2012 [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
Growing participation is fuelling golf, but it must stay affordable August 14, 2024 There is no doubt that golf is big business but is it in danger of making the age old elitist mistakes of the past which alienate the masses? Globally it’s estimated that the golf market is worth in excess of $90bn (£70.5bn), a figure that is expected to rise to $104bn (£80.5bn) by 2028, exhibiting [...]
Who gives a crap? Lewes FC confirm new sponsor of ‘crappiest kit of all’ August 14, 2024 Lewes FC, the world’s first gender equal football club, have announced eco toilet paper brand, Who Gives A Crap, as its new sponsor. It is claimed the kit will be the first “created by a toiled brand” as the club looks forward “to a season of clean sheets”. The two-year-deal sees the Who Gives A [...]
BBL champions London Lions bought out of administration by Lithuanian group and Zalgiris Kaunas August 14, 2024 British basketball champions London Lions have been bought out of administration by Lithuanian group Tesonet and Zalgiris Kaunas. London Lions were taken to the brink of extinction by the collapse of former owner 777 Partners’ sporting empire. Tesonet, a tech hub and investor in Lithuanian side Zalgiris Kaunas, was the early frontrunner and the only [...]