Why authenticity is key to US sport succeeding in Europe Sport Business The NBA London 2026 game is not another overseas exhibition. It is the clearest signal yet that US sports leagues are no longer treating Europe as a touring destination, but as a long-term growth market with serious commercial intent. And that shift matters. The window to engage early with the next generation of global sports […]
Drinking in stands hailed as success as more clubs join WSL pilot scheme Sport Business Women’s Super League chiefs have hailed its trialling of allowing football fans to drink alcohol in the stands as a major success as more clubs take advantage. The Fan Choice pilot was rolled out across 14 clubs in the WSL and WSL2 this season after a small-scale experiment in the second half of last term […]
Real Madrid top Deloitte Football Money League as Champions League revamp boosts Premier League’s rivals Sport Business
Two top flight clubs in same league to be owned by same firm after major sport decision Sport Business Two top flight sporting clubs in the same league are set to be owned by the same private stakeholder after a major decision was made in Cardiff. United Rugby Championship teams Ospreys and Cardiff will be owned by the same firm, Y11, after the Welsh Rugby Union agreed to sell their holding in the Cardiff […]
England cricket chiefs refusing to let counties blow Hundred cash on wages Sport Business The England and Wales Cricket Board is at loggerheads with a number of counties who are growing increasingly frustrated at delays in accessing the proceeds from the £520m sale of stakes in the eight Hundred franchises last year. While the ECB have already distributed tens of millions of pounds from the sale to counties with […]
Why authenticity is key to US sport succeeding in Europe Sport Business The NBA London 2026 game is not another overseas exhibition. It is the clearest signal yet that US sports leagues are no longer treating Europe as a touring destination, but as a long-term growth market with serious commercial intent. And that shift matters. The window to engage early with the next generation of global sports […]
Judge awards McLaren F1 team over $12m in Alex Palou trial Sport Business Formula 1 team McLaren have been awarded over $12m after a trial involving former driver Alex Palou. Palou backed out of a multi-year deal with McLaren, with the Spaniard insisting he did so because the Woking outfit failed to put him on a path of transition to Formula 1. He instead re-signed with Chip Ganassi […]
Why authenticity is key to US sport succeeding in Europe Sport Business The NBA London 2026 game is not another overseas exhibition. It is the clearest signal yet that US sports leagues are no longer treating Europe as a touring destination, but as a long-term growth market with serious commercial intent. And that shift matters. The window to engage early with the next generation of global sports […]
Brooks Koepka return puts PGA Tour and LIV Golf back on collision course Sport Business Brooks Koepka’s return to the PGA Tour shows that it and LIV Golf are back to being rivals again, says former European Ryder Cup captain Paul McGinley. The PGA Tour this week confirmed it had accepted Koepka’s application to rejoin the circuit and opened the door for other high-profile LIV Golf defectors Bryson DeChambeau, Jon […]
London Broncos: Sunday fixture begins wild ride on journey to Super League Sport Business On Sunday at the home of AFC Wimbledon, a rebranded, refreshed and resurrected London Broncos will make their Championship rugby league debut under new ownership. After former owner David Hughes put the club up for sale in 2024, the Broncos were staring down the barrel of extinction, a fate visited on a number of sports […]