Ahead of the Game: India want rule change to World Test Championship January 8, 2025 India are pushing for an overhaul of the International Cricket Council’s points system for the World Test Championship after missing out on the final for the first time. Australia’s 3-1 Test series win over Rohit Sharma’s side secured their place in the final against South Africa at Lord’s this summer, condemning India to third in [...]
Toyota GR Yaris 2025 review: The ultimate pocket rocket January 6, 2025 A normal new car launch goes something like this: fly to the south of France, drive for several hours on glorious mountain roads, check in at a boutique hotel, attend a brief PowerPoint presentation about the car and how profits were up in the last quarter, work through countless courses at a gourmet restaurant, imbibe [...]
Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Women’s football and NFL: The biggest sports deals of 2024 December 31, 2024 Sport has been full of deals in 2024 with Premier League clubs being taken over, cricket selling stakes in franchise teams and transfers sending sports fans mad. But which were the standout deals of the last 12 months? Founder of SportsInvest Advisory Achille de Rauglaudre takes a look. March: Women’s football on the rise 2024 [...]
The generation game: How sport should prevent young people deserting it December 30, 2024 Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried? Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995). Their traditional viewership also [...]
Best watches to buy for 2025, from Patek Philippe to Bremont December 26, 2024 If you’re looking for a super-stylish and extremely capable watch to see in the new year – and many many new year’s to come – we have a great list of seven of the best watches to buy for 2025, from a brilliant Bremont to a sumptuous Seiko, and from Patek to Christopher Ward. Bremont [...]
Thoroughbred aftercare programme launched by The Howden Way December 23, 2024 THOROUGHBRED Aftercare Programme’s (TAP) launch at the Howden Christmas Racing Weekend at Ascot Racecourse is the latest evolution in the significant investment made into eventing by David Howden. Further to the launch of The Howden Way in May 2022, which offers training and opportunities to riders of all ages and abilities, TAP has a clear [...]
The top five trends emerging in sports marketing in 2025 December 22, 2024 Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Mike Ashley loses vote to join Boohoo board December 20, 2024 Mike Ashley has lost his bid to become a board member of fast-fashion giant Boohoo, which his Frasers Group is the largest shareholder. More than 63 per cent of votes were cast against the appointment of the billionaire at a general meeting in Manchester. Almost the same number of votes were also cast against Michael [...]
European Super League plans revived – and it’s got a new name December 17, 2024 The organisers of the European Super League have announced its rebranding as the “Unify League” as they step up efforts to revive the breakaway competition. A year after the European Court of Justice breathed new life into the controversial plan, A22 Sports Management has begun a fresh push following talks with clubs and leagues. Having [...]