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China’s EV brands are all over sport in the west. Why? Sport Business Electric vehicle brands from China are snapping up sport sponsorship opportunities across the west. Matt Hardy asks why. The automotive sector has long had an association with sports sponsorships: think the century-old deal between Ford and AFL side the Geelong Cats, or Volkswagen’s enduring patronage of Bundesliga side Wolfsburg, originally a works team from its [...]
Celtic and when does financial prudence become sporting underinvestment? September 17, 2026 By most conventional measures, Celtic should be a model of how to run a football club. According to the club’s latest accounts, Celtic generated £143.6m of revenue and £33.9m of profit after tax, while finishing the year with £77.3m in cash. Shareholders have benefited too. According to FactSet, Celtic shares have appreciated approximately 153 per [...]
Ultimate Championships delivered but can China at the 2027 Worlds? September 17, 2026 China didn’t feature much at the Ultimate Championships and Ed Warner questions whether they can at a home World Championships in 2027. “I might get told off. I just did a race, so I’m allowed to drink what I would like. Thank you so much,” said Lando Norris as he reached for a Coke after [...]
Mike Ashley tightens grip on Hugo Boss as son-in-law made chair September 16, 2026 Mike Ashley has tightened his grip on Hugo Boss after his son-in-law, the boss of Frasers Group, was made chairman of the German fashion house. Frasers, which Ashley founded as Sports Direct, has been vying for control of Hugo Boss for months, resulting in him toppling the chairman of its supervisory board, Stefan Sturm, earlier [...]
Dazn getting ‘IPO ready’, says CEO Segev, after swing into black and key hires September 15, 2026 Dazn chief executive Shay Segev has confirmed the global sports streaming platform is preparing for an IPO after achieving EBITDA profitability in 2025. Segev said the company had not decided on a timeframe for a float, nor whether the London-headquartered company would be listed on the FTSE or overseas. But he confirmed that the advent [...]
Mike Ashley’s Frasers faces shareholder revolt over exec bonus September 15, 2026 Frasers Group, the retail empire owned by Mike Ashley, is facing an investor revolt over a bonus handed to its finance chief for “doing his job”. Two influential shareholder proxies have urged the firm’s investors to slap down its executives’ pay package at its annual general meeting (AGM) on Thursday. The dispute centres around a [...]
Tennis elite pauses Grand Slam protest after achieving $30m prize money boost September 14, 2026 Top men’s and women’s tennis players including Jannik Sinner and Aryna Sabalenka have agreed to cease their public campaign for more prize money and power at Grand Slams. It follows agreement with organisers of the four majors to establish a Grand Slam Player Council and substantial hikes in payouts since the campaign began last year. [...]
Mike Ashley’s Frasers ousts Hugo Boss chairman September 14, 2026 Frasers Group, the retail empire run by Mike Ashley, has overthrown the chairman of Hugo Boss as it seeks control of the German fashion house. The UK fashion group, which owns Sports Direct, Jack Wills and Flannels, told investors on Monday that Stephan Sturm, chairman of Hugo Boss’ supervisory board, has agreed to step aside. [...]