Beer, kits, hospitality and stadia can take Women’s Super League to greater heights Sport Business Bigger crowds and greater matchday revenue are just some of the growth opportunities for the WSL as the new season begins, says Sarah Rock. This weekend marks the return of the Women’s Super League, with last night’s opening fixture between London City Lionesses and Manchester United featuring one of the league’s biggest name signings to [...]
Gloomy outlook: Royal Parks charity bans ‘Optimism Picnic’ in Hyde Park London The Royal Parks charity has insisted an ‘Optimism Picnic’ planned by the co-founder of the economic campaign group Looking For Growth cannot go ahead in Hyde Park. Now, the outlook for this picnic looks more pessimistic, on what is already set to be an overcast afternoon following a morning of intermittent heavy rain. The slapdown [...]
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‘Misleading’ Frasers ad banned amid feud with watchdog September 2, 2026 The advertising watchdog has censured Frasers Group for running a “misleading” ad just days after its finance chief ramped up a bitter row with the regulator. The Advertising Standards Authority (ASA) has banned an online advert published by Sports Direct, which is owned by Frasers, for a Puma sports top which it said misled shoppers [...]
Government urged to do more to tackle £1bn piracy problem in sport and entertainment September 1, 2026 Illegal streaming of live sport, film and TV is costing the UK economy £1.35bn and requires a tougher crackdown, the government has been told. Piracy of content including Premier League football is depriving the Exchequer of £366m in tax and could fund 10,000 jobs in media, according to a new report commissioned by cross-industry coalition [...]
Mike Ashley’s Frasers weighs move to oust Hugo Boss chief September 1, 2026 Mike Ashley’s Frasers Group is weighing up a move to oust a boardroom chair at Hugo Boss as it laid out fresh plans to grow its stake in the German fashion house. The retail group, which was founded by the British billionaire, told investors on Tuesday that it wants to control more than half of [...]
e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls’ Sports Participation to Long-Term Workplace Impact August 31, 2026 One of the largest and broadest studies of its kind, the study reveals the connection between the skills girls learn playing sports and women's careers
Extraordinary athletes, ordinary content: why even Nike should make more of its talent August 30, 2026 Nike’s former global editor, Dan Rookwood, argues that brands are leaving value on the table by wasting their allocated time with star athletes. Since landing my first job on the sports desk of The Guardian’s website in 2000, I’ve spent a good chunk of my career interviewing athletes. Sometimes it has been a joy – [...]
Mike Ashley slams Burnham’s ‘populist’ plans to revive high street August 27, 2026 Retail tycoon Mike Ashley has blasted Andy Burnham’s proposals to revive the British high street as “populist” and “too little too late”. The billionaire Sports Direct and Frasers Group founder has written to the Prime Minister accusing him of failing to tackle the cost of living with “delusional” policies. The causes of the UK’s rising [...]
Xsolla Announces Five-Year Partnership With the Global Esports Federation August 26, 2026 Partnership Represents a Structural Shift in Esports, Placing Xsolla's Infrastructure Behind GEF’s Entire Ecosystem, Spanning Commerce, Payments, Wallet, Loyalty, and Distribution Across Global Esports Games, Global Esports Tour, and 180+ Member Federations