Sainsbury’s suffers Christmas sales slowdown as Black Friday hurts the supermarket January 9, 2019 Like-for-like sales at Sainsbury’s fell by 1.1 per cent over the Christmas period, the supermarket said today. Total sales excluding fuel dropped by 0.4 per cent in the 15 weeks to 5 January, while general merchandise sales fell by 2.3 per cent and clothing by 0.2 per cent. Read more: Aldi sales hit £1bn in record Christmas [...]
Discounters win war of the supermarkets amid sluggish Christmas growth January 8, 2019 Aldi led the way during a record-breaking Christmas for groceries, even as sales growth slowed across the sector. The supermarket increased sales by 10.4 per cent, narrowly beating fellow discounter Lidl to the top spot, figures from Kantar Worldpanel show. “The discounters have continued to make their mark over Christmas: two-thirds of all households shopped [...]
Morrisons increases sales for a fourth consecutive Christmas but shares fall as it loses market share January 8, 2019 Morrisons posted its fourth consecutive Christmas of growth today, crediting competitive pricing of key festive foods and customer service for its strong performance. Excluding fuel, total sales at the supermarket rose by four per cent in the nine weeks to 6 January, while like-for-like sales grew by 3.6 per cent, with retail contributing 0.6 per [...]
Hobbycraft benefits from Christmas boost as celebrities go big on homemade gifts January 7, 2019 The popularity of personalised gifts and decorations helped Hobbycraft deliver a strong Christmas boost with robust growth in both online and offline sales. The store pointed to celebrities leading the push for personal gifts as like-for-like in-store revenue grew 7.1 per cent, with a 28 per cent bump online. Read more: Debenhams share price plummets [...]
Aldi sales hit £1bn in December as the supermarket records best ever Christmas trading January 7, 2019 Discount supermarket chain Aldi has recorded its best ever UK Christmas trading period after hitting sales of almost £1bn in December. The week commencing 17 December was the busiest day in the history of the retailer in the UK, with sales 10 per cent higher than the previous year. Sales were boosted by demand for [...]
Carrot or stick? For Aldi and Lidl, equal pay goes hand in hand with commercial success December 13, 2018 Kevin the Carrot, who once again features in Aldi’s Christmas advert, is proving a bigger hit with shoppers than even Elton John, star of the John Lewis ad. Soft-toy versions of the animated vegetable sold out at 4am on the day of release in some areas and have reportedly provoked fights among customers desperate to [...]
Mixed bag for Britain’s grocers as market cools despite record Christmas spending forecasts December 11, 2018 Shoppers have been taking fewer trips to the supermarket in recent weeks after a bumper summer of demand, according to new data that suggests Britain's grocery sector has slowed to its lowest rate of growth in more than a year. Despite projections that spending this Christmas will break UK records, the supermarket sector grew at two [...]
A change is as good as a repeat in the supermarket Christmas ad run November 28, 2018 Retailers are continuing to battle for ad supremacy as we approach Christmas, but which brands in the supermarket sector have been most successful in grabbing viewers’ attention? YouGov brand tracking data indicates that Aldi currently has the highest level of Ad Awareness (whether someone has seen or hear an advert for a brand in the [...]
Aldi’s Kevin the Carrot festive advert toy causes shopping hysteria November 23, 2018 Sales of Aldi's Kevin the Carrot plush toys have sent UK shoppers wild ahead of Black Friday, with the toy selling out online and in stores up and down the country less than a day after being made available. The release of Aldi's Christmas advert this year saw the return of Kevin the Carrot and his [...]
John Lewis, Sainsbury’s, or M&S? Whose Christmas ad was best this year November 20, 2018 So this is Christmas. And what have you done? Another year over, and the festive ads just begun. Yes, ’tis the season for brands to splash the cash on fancy holiday-themed adverts in hope of attracting that sweet Christmas shopping revenue. Retailer John Lewis has been the reigning champion of the season for the past [...]