Savile Row tailors' worst fears have surely been realised with this latest PR stunt, in which a group of topless chubby men descended on Abercrombie & Fitch to stitch up the semi-naked models standing outside.
I fear more big businesses like Abercrombie – that have no link to Savile Row and are only using it to boost their credibility – will move onto the street, as they are the only ones that can afford the rent.
[Abercrombie] shouldn’t have been given the site in the first place. It’s ridiculous.
We hope they understand the history of the area and will carry on and uphold the traditions of Savile Row. Alexander McQueen moving into the area [in 2012] has been very good for business, as it attracted a new type of customer.Abercrombie Kids [whose building is not owned by the Pollen Estate], on the other hand, doesn’t fit in. It would have been better on Regent Street or Oxford Street.