By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Coca-Cola and Fifa resolve legal spat to continue Club World Cup deal

February 21, 2025

Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy [...]
NRL open to buying Super League rugby after record revenues

February 21, 2025

Australia’s rugby league competition the NRL could buy England’s Super League after posting record revenues of £377m. Australian Rugby League Commission chief Peter V’landys said they’d be open to buying the Super League if the cash-strapped English game approached the NRL. The NRL made a net profit of nearly £50m in their latest accounts, which [...]
LIV: Trump, Yasir Al-Rumayyan and Tiger Woods meet in White House

February 21, 2025

President Trump, Public Investment Fund governor Yasir Al-Rumayyan and PGA Tour commissioner Jay Monahan met at the White House on Thursday with a new deal with LIV Golf edging closer. The PGA Tour, DP World Tour and LIV Golf have been in discussions surrounding a potential mega-merger which would unite golf as one global sports [...]
Glazer answers question of whether Manchester United is for sale

February 20, 2025

Manchester United co-owner Avram Glazer has given a definitive answer as to whether he would sell his share in the Old Trafford club. The Premier League club published their results this week, showing a £14.5m cost for disposing of former manager Erik ten Hag, sporting director Dan Ashworth and others. The club therefore made a [...]
Baroness Brady: Football regulator a solution in search of a problem

February 19, 2025

West Ham United vice-chair Baroness Brady has said the incoming football regulator is a “solution in search of a problem”, adding that doing anything that changes the value of the Premier League broadcast deal would be “reckless and wrong”. The Football Governance Bill has been reintroduced into the House of Lords by the government having [...]
F175: Formula 1 tour de force launch a lesson to other sports in innovation

February 19, 2025

Everything about Formula 1’s 75th anniversary extravaganza at London’s O2 Arena shouldn’t have worked: mass commercialisation of a sport with £9 pints and 10 teams showing off this year’s designs on last year’s cars one after another. What unfolded, however, was a lesson in how sport can continue to innovate, and how it can take [...]
Mercedes team reject fears of Ineos Formula 1 exit

February 18, 2025

Formula 1 powerhouse Mercedes have been forced to deny that the team’s ownership could shift amid a wave of sporting cuts by co-owners Ineos. The chemicals giant, part-owned by British billionaire Sir Jim Ratcliffe, holds 33 per cent of shares in the Mercedes AMG Petronas F1 Team, with team principal Toto Wolff and the German [...]
Murray could coach Djokovic at Wimbledon Championships

February 18, 2025

Andy Murray could coach Novak Djokovic at Wimbledon this year after the Serbian said his coaching partnership with the Brit was “indefinite”. Having signed a three-month trial contract in January ahead of the Australian Open, three-time grand slam winner Murray is set to continue with 24-time slam winner Djokovic through until the clay court season, [...]
NBA breaks rank with NFL and joins X and Truth Social alternative Bluesky

February 18, 2025

The NBA has broken ranks with the NFL and established an official presence on Bluesky, the rival social media platform to X. The world’s biggest basketball league launched its account over the last week, though it did not post during its All-Star Weekend. The NBA and some of its teams join Major League Baseball in [...]
Sinner case ‘million miles from doping’, says Wada official

February 18, 2025

The World Anti-Doping Agency (Wada) has defended agreeing to a three-month ban for tennis world No1 Jannik Sinner, saying the case was “a million miles from doping”. The Italian tennis star, who defended his Australian Open title last month, has begun a suspension after testing positive for the banned substance clostebol last year. But the [...]

Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

Government is set to deal major blow to Big Tech’s moves into sports rights

Procter & Gamble axes relationship with Kremlin propaganda channel

By: Matt Hardy

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