By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Carabao Cup: Energy drink’s lager set for UK after deal extension

March 16, 2026

Energy drink Carabao has extended its sponsorship of the League Cup through until the end of the decade in a deal that will see the UK launch of Carabao Lager. Manchester City and Arsenal clash in Sunday’s Carabao Cup final at Wembley with the match’s title sponsor agreeing a further two-year deal with the EFL [...]
Rooftop hospitality at Cheltenham Festival after £100m Jockey Club deal

March 16, 2026

The Jockey Club has agreed a £100m investment deal with Levy in a move that will see major upgrades to the Cheltenham Festival and Epsom Derby. The agreement, with the sport division of Compass Group, will span 20 years and see the Jockey Club seek to enhance the “spectator experience across their UK racecourses”. Chief [...]
Sinner breaches major prize money barrier with $1m Indian Wells haul

March 16, 2026

Jannik Sinner’s victory at Indian Wells took his career prize money to $60m, with the Italian averaging $142,000 per career match. The Italian beat Russia’s Daniil Medvedev to win Indian Wells on Sunday and become the youngest man to win all six ATP Masters 1000 hard-court titles. Australian Open semi-finalist Sinner, 24, won 7-6 7-6 [...]
Alpine boss confirms four potential buyers, including Mercedes, for F1 team

March 13, 2026

Alpine team principal Flavio Briatore has confirmed that there are “three or four” serious buyers, including Mercedes, for a stake in the Formula 1 team. The team, which is owned by Renault Group, could see a significant minority stake controlled by Otro Capital offloaded. Christian Horner, former team principal of Red Bull Racing, has reportedly [...]
Sunrisers Leeds X account suspended after Hundred auction backlash

March 13, 2026

Sunrisers Leeds have been caught up in backlash after buying Pakistani player Abrar Ahmed in The Hundred auction. The franchise – owned by India’s Sun Group and a sister team to the IPL’s Sunrisers Hyderabad – had its X account suspended in the early hours of Friday morning after Indian social media users urged others [...]
Man City Puma kit deal helps UK sponsorship market hit £5bn

March 12, 2026

Manchester City’s Puma kit extension helped the UK sponsorship market top £5bn in 2025, up over 10 per cent on 2024. City signed a record-breaking 10-year kit partnership extension last year which could be worth around £100m per season. It, combined with other sponsorship activity across the UK saw the sector grow 10.5 per cent [...]
Hundred auction: Welsh Fire spend big, Coles lands £390k contract

March 12, 2026

Welsh Fire were the big spenders in the morning session of The Hundred auction, splashing £540,000 on Joe Root and Jordan Cox. Wicket-keeper-batter Cox – who was the leading run scorer in last year’s Hundred competition – fetched the highest price before the lunch break, being snapped up by the Cardiff-based franchise for £300,000. Former [...]
Blitz Golf: Golf’s answer to T20 cricket coming to London

March 12, 2026

When LIV burst into the sporting galaxy it promised to be “golf, but louder”. So what do you call golf that lasts just three hours and has been described as the sport’s version of Twenty20 cricket? The answer, it seems, is Blitz. Established in Australia back in 2018, Blitz Golf shot to prominence when cricketer [...]
Toulouse minority owner: Prem Rugby franchising ‘very exciting’

March 11, 2026

A ringfenced Prem Rugby should be seen as an exciting prospect that could one day chase down the powerhouse Top 14 league, according to a co-owner of six-time Investec Champions Cup winners Toulouse. The RFU Council voted through measures last month that ended automatic promotion and relegation from Prem Rugby to the second-tier Champ. It [...]
Birmingham City: How Wagner and West Mids Mayor unlocked stadium plan

March 11, 2026

Last year, at the end of January, the Mayor of the West Midlands Richard Parker picked up the phone to Birmingham City owner Tom Wagner to hear a football club shareholder frustrated with the public interest surrounding the construction of a new arena for Manchester United rather than his stadium project in Britain’s second city. [...]

The Capitalist: Warning – this is an April Fool’s joke! Haha!

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By: Matt Hardy

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