By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Hundred: Barclays replaces Tyrrells as London Spirit front-of-shirt sponsor

January 19, 2026

Banking giant Barclays has replaced Tyrrells crisps as the front-of-shirt sponsor of Hundred franchise London Spirit as new investors flex their new-found power. The upmarket crisp’s parent firm KP Snacks signed a multi-year deal to sponsor the eight Hundred franchises, using brands such as Hula Hoops and Butterkist to occupy prime advertising real estate. But [...]
SailGP: How series got on its foils, and away from Ellison’s wallet

January 15, 2026

Ahead of its first season in 2019, the American billionaire Larry Ellison agreed to fund a new racing league on water called SailGP for five years. At the conclusion of its fifth season last year, when British entry Emirates GBR picked up a first title, that funding agreement came to an end. But the league [...]
Exclusive: RFU ready to block London Irish or Ealing move to URC

January 15, 2026

The RFU is ready to block London Irish or Ealing Trailfinders from competing in the United Rugby Championship amid interest from the multi-national league, City AM understands. Reports in Wales this week stated that URC chiefs are open to a London team joining the league to fill a gap that will be left by the [...]
Nike returns to British and Irish Lions shirt for first time since 1993

January 15, 2026

Nike will produce the British and Irish Lions shirt for the first time in over 30 years after agreeing a partnership with the touring rugby side. The brand will be the official kit provider of the Lions, and will make the kit for the inaugural Lions Women’s Team tour to New Zealand in 2027. The [...]
Exclusive: Hundred investors in power struggle with counties

January 15, 2026

The honeymoon period for some Hundred franchises following their windfall from overseas investors appears to be over, with relationships between counties and the new co-owners at multiple teams described as “fractious”. Sources with knowledge of the power struggle told City AM that “culture clashes” between investors, mostly from India and the US, had led to [...]
London Broncos: Sunday fixture begins wild ride on journey to Super League

January 14, 2026

On Sunday at the home of AFC Wimbledon, a rebranded, refreshed and resurrected London Broncos will make their Championship rugby league debut under new ownership. After former owner David Hughes put the club up for sale in 2024, the Broncos were staring down the barrel of extinction, a fate visited on a number of sports [...]
Exclusive: Former Man United CEO’s firm partners with CVC volleyball league

January 14, 2026

Former Manchester United chief executive Richard Arnold’s sport commercial consultancy has entered into a partnership with the CVC Capital Partners-run Volleyball World, City AM can reveal. Red Tiger Marketing will today announce a deal with the league, owned by the private equity giant thrusted into the sporting world through Formula 1, which will “drive the [...]
Exclusive: London Broncos plan Challenge Cup game at Stoop

January 14, 2026

London Broncos plan to take a game to the Twickenham Stoop this year as part of their first season under Australian ownership. Brisbane Broncos NRL legend Darren Lockyer and a consortium of fellow countrymen acquired the Championship team, based at AFC Wimbledon’s Cherry Red Records Stadium, in 2025 with ambitions to see a London side [...]
Grok AI key to Sport England suspending X account

January 13, 2026

Sport England has suspended its activity on Elon Musk’s social media platform X, citing an environment that is “hostile to women and girls”. X, formerly known as Twitter, has been at the centre of a storm relating to its associated Grok AI and claims that it allows users to generate sexually explicit images, including of [...]
Exclusive: Brits don’t trust football and rugby team owners to run clubs properly

January 13, 2026

Less than a third of British adults trust football and rugby team owners to “run their clubs in a financially sustainable manner” amid intensifying scrutiny on those who buy sporting institutions. Exclusive Ipsos polling for City AM shows that just 32 per cent of adults trust the owner of their football or rugby club. It [...]

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By: Matt Hardy

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