By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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LA Olympic Games passes $2bn in sponsorship deals

Sport Business

The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]
Jamie George leaves Team England Rugby, Itoje and Genge stay on

Sport Business

International rugby union player Jamie George has left his role as director of the company he formed with teammates to handle contract and commercial negotiations with the RFU. A Companies House update reveals that the former British and Irish Lion has left Team England Rugby Limited, effective last month. The company was credited with helping [...]
Football regulator to investigate bad club owners from next week

Sport Business

Time is ticking for poor football owners as the Independent Football Regulator will be able to investigate unsuitable club bosses from next week. The Independent Football Regulator was set up following the passing of the Football Governance Bill in Parliament earlier this year, with Richard Monks and David Kogan tasked with being chief executive and [...]

Pubs to stay open until 1am if Home Nations reach Fifa World Cup knockouts

December 4, 2025

Pubs will stay open until 1am if England, Scotland, Wales or Northern Ireland reach the final stages of the 2026 Fifa World Cup. Home Secretary Shabana Mahmood confirmed that “the party won’t end before the final whistle is blown”, adding that “if any [home] nation reaches the final stages, we will extend licensing hours”. The [...]
EY: Traditional sports cricket and rugby union surging in popularity

December 4, 2025

Rugby union and cricket have surged into the top 10 most popular sports across the UK in what is a tonic for traditional sports, new research has shown. Cricket climbed six places in the EY-Parthenon Sports Engagement Index to eighth, while rugby union jumped three spots to 10th. Football, Formula 1, Swimming and Tennis all [...]
Exclusive: Three nations in €100m battle for new SailGP franchise

December 3, 2025

Three nations are locked in a €100m battle to join the SailGP grid as the sailing series expands to 14 teams, City AM can reveal. The fifth season of the competition concluded at the weekend in Abu Dhabi with British team Emirates GBR winning their first title. And the 12-team sailing competition will expand to [...]
MI London and Sunrisers Leeds: All Hundred deals completed

December 3, 2025

All eight deals for Hundred franchises have been completed after the Ambani family concluded negotiations with Surrey CCC. Six of the eight deals in the short-form competition, which saw eight 49 per cent stakes owned by the England and Wales Cricket Board sold to overseas investors, were completed earlier this year but two deals remained [...]
Rugby league club Salford Red Devils liquidated after 150 years

December 3, 2025

Super League club Salford Red Devils have been liquidated, ending the club’s 152-year existence, amid debts of £4m. The club was wound up at a hearing at the Insolvency and Companies Court of the Royal Court of Justice in London on Wednesday morning after four adjournments at previous hearings. Salford Red Devils were taken over [...]
Record £60m day at Tattersalls December Mares Sale

December 3, 2025

Sales totalling £60m saw the Tattersalls December Mares Sale break the European auction record for the highest grossing day of horse sales. Barnavara became the highest priced filly in the world this year when Sugar Whiskey Trading beat off rivals to realise a winning bid of 4.8m guineas (£5m), while Porta Fortuna was sold to [...]
ITV launches £80m bid for rugby’s Nations Championship

December 2, 2025

Rugby union’s inaugural Nations Championship looks set to be shown on free-to-air television after ITV bid more than £80m. If successful, every Six Nations match and Nations Championship fixture will be terrestrial TV in the UK until at least 2029. The broadcaster has been in competition with TNT Sports, the early favourites to land the [...]

UK Finance warns tech giants to step up in Britain’s fraud fight

Why Formula 1 is a rare global sports asset

Always Remember: The Boy, The Mole and the Millennial Losers buying this drivel

By: Matt Hardy

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