By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Investec Champions Cup lands Emirates deal

June 4, 2025

Investec Champions Cup governing body EPCR have landed Emirates Airlines as their newest principal sponsor. The deal will see the airline become a European Professional Club Rugby premium partner and official airline partner for both of the European club competitions organised by the body. It comes amid rumours that chief commercial officer Francois Vergnol is [...]
Rose gets rosy with Formula 1 as Whispering Angel does deal

June 4, 2025

The Formula 1 sponsorship portfolio grew this week as Rose brand Whispering Angel joined the likes of LVMH at the peak of motorracing partnerships. The iconic wine brand has long been part of the Formula 1 paddock but has now joined the likes of Moët & Chandon and Belvedere Vodka in a decade-long partnership with [...]
Tommy Hilfiger joins Formula 1 grid with Cadillac

June 4, 2025

The newest team to the Formula 1 grid, Cadillac, have announced Tommy Hilfiger as a major partner. The Regent Street clothing brand has been synonymous with the Mercedes Formula 1 team but will join the American outfit ahead of their first season on the grid. The deal for the American apparel brand founded by its [...]
Ashes ticket hopefuls hit by glitches as Cricket Australia boast record sales

June 3, 2025

Ticketing platform Ticketek has been forced to soft-pedal reports of major issues as fans try to access tickets to this winter’s Ashes series between England and Australia. Cricket Australia said on Tuesday that they were enjoying record ticket sales for the next edition of the long-standing cricket rivalry, where England and Australia fight for the [...]
F1 Arcade: London spot where you pay £100 to taste Formula 1 lifestyle

June 3, 2025

With Formula 1’s rapid fandom rise, it was only a matter of time before you paid £100 to watch an F1 race down at your local. Matt Hardy takes a look at F1 Arcade. The seemingly sudden rise in Formula 1 interest among non-petrol heads has been nothing short of astonishing. In its 75th year [...]
Gambling ban could cut Premier League sponsorship income by 60 per cent

June 3, 2025

Premier League clubs could be set for a financial day of reckoning with the voluntary gambling sponsorship ban set to cut income by up to 60 per cent, according to industry experts. Research suggests that some clubs could lose over half of the revenue they currency enjoy as a result of gambling sponsors when the [...]
US Women’s Open prize money: How much will winning golfer get?

June 1, 2025

The 2025 US Women’s Open has the biggest prize purse in women’s golf, but how much will the winner walk away with? A total of $12m will be dished out at Erin Hills come Sunday evening as the 156 golfers look to secure a major title in 2025. Organisers are set to hand out $10,000 [...]
Uefa Champions League prize money: How much can PSG and Inter win?

May 31, 2025

Paris Saint-German and Inter Milan will clash on Saturday in Munich in the Uefa Champions League final, but how much will the winner earn? The prize pot for this year’s top flight European club competition topped £2bn, up from £1.74bn last season, with prizes handed out for qualification as well as wins in the group [...]
Reddit co-founder Ohanian’s Athlos gets Sha’Carri and Thomas investment

May 30, 2025

Reddit co-founder Alixis Ohanian’s Athlos athletics events has gained investment from US Olympians Sha’Carri Richardson and Gabby Thomas. The pair are joined by Tara Davis-Woodhall, with the trio set to be advisors and owners in the track and field competition. Athlos was launched to keep US track and field stars in the news after the [...]
49ers consortium completes takeover of Rangers FC

May 30, 2025

The investment arm of the San Francisco 49ers are part of a consortium that has completed the takeover of Scottish football club Rangers. The group is led by private healthcare magnate Andrew Cavenagh, who will become the Scottish Premiership club’s chairman, and has completed a 51 per cent takeover of the Ibrox club. Current chairman [...]

Michael Dell, Lord Johnson and the ‘gun to the head’ meeting that ended a £15bn AI project

World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead

Martin Williams: My top picks for the Toast the City Awards 2026

By: Matt Hardy

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