By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

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Exclusive: Olympian Matt Richards launches sports-tech platform Sponza

February 3, 2026

Double Olympic champion swimmer Matt Richards has launched a new business that will help thousands of athletes find commercial backers. Sponza, Richards told City AM, has raised a six-figure sum at a seven-figure valuation ahead of its launch this week. The sports tech platform will allow athletes to connect with brands, with the aim of [...]
GB Snowsport chief: City execs should sponsor Winter Olympics athletes, and go skiing with them

February 2, 2026

“If you know our British world champions, put up your hands,” GB Snowsport chief executive Vicky Gosling said at the organisation’s annual corporate bash last year. No one raised their hands. “And it’s really sad,” she tells City AM, “because [despite] no snow and mountain ranges, we have unbelievable talent.” Team GB head to the [...]
Sussex CCC forced to prove financial stability after ECB loan

February 2, 2026

Sussex County Cricket Club will need to prove their financial stability to the England and Wales Cricket Board after entering into an agreement with cricket’s governing body. The three-year financial framework agreement will see the county receive a points deduction ahead of the 2026 season, a suspended fine of £100,000, and a further suspended points [...]
Welsh Rugby missed out on £45m in previous Principality Stadium deal

January 31, 2026

The Welsh Rugby Union lost £45m from underselling the naming rights to the Principality Stadium, according to a new report. A 10-year deal with insurer Principality is expected to conclude this year, with the decade-long cost of sponsoring Wales’ biggest stadium widely reported to be £1m per season. That’s despite research from The Sponsor shared [...]
Heated Rivalry credited with surge in UK ice hockey ticket sales

January 30, 2026

A surge in ticket sales across UK ice hockey has partly been attributed to Heated Rivalry, the hit LGBT drama set in the sport. The hit Canadian show was released last year but only hit UK streaming services in recent weeks, adding to the online buzz around it and ice hockey more widely. Data published [...]
Exclusive: Perth Bears NRL CEO on taking games to Singapore

January 30, 2026

The newest NRL side the Perth Bears have demonstrated their league’s ambition to dominate global rugby league ahead of their debut, saying they want to play in Singapore. Perth Bears will join the NRL in 2027, becoming the first rugby league team to join the Australian top flight since the Dolphins in 2023. And chief [...]
‘No comment’: City firms on Starmer China trip keep schtum

January 29, 2026

When Sir Keir Starmer boarded a British Airways flight to Beijing earlier this week, he brought with him a coterie of leaders from British industry to help fly the flag. More than 50 delegates were invited on the PM’s trip, many from top City institutions such as law firm Clifford Chance and accounting giant PwC. [...]
Fulham FC Riverside Stand to offer hospitality at Boat Race

January 29, 2026

A new premium hospitality has been added to the route of the iconic Boat Race, with the Fulham FC Riverside Stand hosting the new space. Fulham Pier will host hospitality for the Boat Race, which is sponsored by Chanel, in April. It’s the first time the space has been open to the public for the [...]
Premier League clubs earn £250m in on-field Champions League prize money

January 29, 2026

Premier League clubs in the Champions League have banked over £250m in on-field prize money after all six teams qualified for the knockouts. Arsenal, Liverpool, Tottenham Hotspur, Chelsea and Manchester City qualified straight for the round of 16 after successful campaigns in the 36-team, one-table group phase. Newcastle United qualified too, but will need to [...]
Allianz serves up Jannik Sinner partnership

January 29, 2026

Reigning Wimbledon champion Jannik Sinner has penned a multi-year deal with Allianz. The Italian, who takes on Novak Djokovic on Friday in the Australian Open semi-finals, has inked a partnership with the insurance giant that will see him become a global brand ambassador. Sinner said he would be looking “forward to building a collaboration with [...]

Wealthy investors accelerate gifting amid fears of Budget tax raid

Landmark Royal Antwerp case is another test of EU’s appetite to help football consumers

Does the Range Rover Sport Electric have the harder job?

By: Matt Hardy

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