By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Exclusive: England ready to halt cricket ODI over emergency alert test

September 2, 2025

England’s cricket team are ready to pause their ODI match against South Africa on Sunday to observe the government emergency alert test, City AM can reveal. The UK government will be testing its alert systems, which will cause a loud noise on all 4G and 5G phones and tablets on Sunday at 3pm regardless of [...]
Apollo Global Management to launch £3.75bn sport investment vehicle

September 2, 2025

New York-based Apollo Global Management is reportedly planning to launch a £3.75bn investment vehicle focused on sport. The firm, which has around £600bn in assets under management, is set to invest permanent capital into sport for the first time with the new fund. Having previously held talks with LaLiga club Atletico Madrid about acquiring a [...]
British and Irish Lions tour clears £30m Rugby Australia debt

September 2, 2025

Revenue generated by the British and Irish Lions rugby tour to Australia has helped the hosts to be debt-free for the first time since 2021. The nine-match, three-Test tour Down Under allowed Rugby Australia to pay off the £30m it owed Pacific Equity Partners having taken out a £39m loan in 2023. It is the [...]
Moshiri to Friedkin: Inside Everton’s Hill Dickinson Stadium deal

September 2, 2025

Proud Everton fans very nearly walked into a brand new arena called the MoneySuperMarket Stadium. Alas, the Toffees now call the Hill Dickinson Stadium home. The international commercial law firm’s roots are entrenched on the banks of the River Mersey, but the search for a title sponsor for the Premier League’s newest stadium was a [...]
Fan groups urge Fifa to block overseas LaLiga and Serie A matches

September 1, 2025

Fifa has been urged to block plans for domestic leagues to play in-season matches overseas. Supporters’ groups say that “relocating domestic league matches abroad would set a dangerous precedent” amid news that both the Italian Serie A and Spanish LaLiga are working on staging matches overseas. AC Milan and Como are looking to play one [...]
McLaren F1 team set for £3bn valuation after stake sale

September 1, 2025

McLaren F1 is set for a £3bn valuation after two shareholders buy out the minority stakes they don’t already own. The sovereign wealth fund of Bahrain, Mumtalakat, and UAE-based investment group CYVN Holdings are set to buy out the 30 per cent holding in McLaren Racing that is not currently theirs, according to Sky News’ [...]
Nyetimber muscle out Bollinger to partner with England Rugby

September 1, 2025

Sparkling wine producer Nyetimber has muscled out French firm Bollinger to become an official partner of England Rugby ahead of the autumn internationals. The deal ends a 24 year relationship between the well-known champagne house and England, and is a coup for the West Sussex-, Kent- and Hampshire-based firm with the national rugby team sponsored [...]
Hundred sees 600,000 tickets sold with TV audiences up

September 1, 2025

Organisers of The Hundred sold nearly 600,000 tickets for this year’s competition, with viewing figures also up for the fifth edition of the controversial cricket format. The Northern Superchargers beat the Southern Brave in the women’s final on Sunday in a match that drew 22,000 fans at Lord’s in north London. The subsequent men’s final [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom

August 31, 2025

Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Man United shareholder, Ratcliffe’s Ineos, buys into Castore with Belstaff deal

August 28, 2025

Manchester United minority owner Sir Jim Ratcliffe’s Ineos has announced a “significant strategic investment” into premium sports apparel brand Castore. The petrochemicals company will invest in the British clothing brand as part of a deal which will see Castore acquire 100 per cent of Ineos-owned Belstaff on a “debt-free, cash-free” basis. Castore enjoys sporting sponsorship [...]

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Central London Alliance Launches Podcast to Debate London’s Opportunities and Obstacles for Growth

By: Matt Hardy

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