By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

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Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

June 17, 2026

Ads during hydration breaks at the Fifa World Cup final could cost more than a Super Bowl commercial, according to one of the world’s biggest advertising groups. This year’s World Cup in North America and Mexico has introduced a drinks break during each half of football, effectively cutting the game into quarters, like many US [...]
Knicks NBA finals win over Spurs smashes broadcasting records

June 17, 2026

The 2026 NBA Finals between the victorious New York Knicks and the San Antonio Spurs was the most watched series this century. The most-watched NBA postseason since 1998 averaged more than 20m viewers across broadcasters ABC and ESPN. And the crucial fifth game, which saw the Madison Square Garden Sports-owned New York Knicks win their [...]
Kia Oval worth £80m to the UK economy as Test gets underway

June 17, 2026

The Kia Oval is worth £80m to the UK economy, new research has found ahead of England’s second Test against New Zealand. The south London cricket venue, sandwiched between Vauxhall and Oval tube stations, welcomed more than 550,000 fans in 2025 across Test matches, domestic cricket and the Hundred. Over one quarter of those fans [...]
Brits urged to back UK pubs during World Cup amid booking surge

June 16, 2026

Brits have been urged to support their World Cup team by getting down to the local pub amid a four-fold increase in bookings for England games. The UK hospitality sector is set for a 42 per cent sales boost across the group stages of the World Cup – with kick-off times in the US, Canada [...]
And they’re off: Royal Ascot racegoers put on a patriotic show as iconic horse racing meet gets underway

June 16, 2026

Royal Ascot, the greatest flat racing festival in all of horse racing, is underway and thousands of punters have dressed to impress at the Berkshire course. There are over 100 runners across Tuesday’s seven races, with over £2.75m in prize money on offer to the top performers. Racegoers must adhere to the strict Royal Ascot [...]
Children as young as 14 are being targeted by unregulated gambling firms on social media

June 16, 2026

Children as young as 14 are being targeted by unregulated gambling firms, with AI-generated tipsters, influencers and the manosphere blamed for exploiting teenagers on social media. Over 30 unregulated gambling sites – such as Stake and Rainbet – are accused of targeting UK users primarily aged 14-25, according to new data collected last month by [...]
Royal Ascot worth £140m to UK economy

June 15, 2026

This year’s Royal Ascot festival is set to be worth £140m to the UK economy as fans flock to Berkshire for top level flat racing. Around 300,000 fans are expected to attend over the five days of horse racing, which starts tomorrow afternoon, with 38,000 hospitality covers to be served by over 30 Michelin starred [...]
UK social media ban blow to sports rights holders using TikTok and YouTube

June 15, 2026

The UK’s incoming social media ban for under-16s will be a blow to sports rights holders and wider marketing strategies, experts have warned. The government on Monday announced that there will be a ban on social media for those aged 16 and under from next year – covering the likes of X, TikTok, Twitch and [...]
Nocturne London dazzles as riders take in Square Mile

June 15, 2026

The Square Mile was transformed into an Olympic-style time trial cycling circuit at the weekend as Nocturne returned to the City of London. The festival of cycling saw two days of racing around the capital, with XTX Markets winning the City Criterium – a pro-am team event – and Ned’s Club coming home first in [...]
World Cup: Third of fan visas from non-European countries are being rejected

June 11, 2026

A third of World Cup fan visas from non-European countries are being rejected with Iran and Senegal hit the hardest, research has found. The United States, which is hosting 78 of the World Cup’s 104 matches, has refused 74 per cent of visas from Senegalese applicants and 61 per cent of Iranian submissions. These are [...]

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By: Matt Hardy

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