By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

Connect on socials

All 3140 Articles

Raducanu ditches Nike after eight years to sign £2.6m deal with rival

February 24, 2026

Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]
Exclusive: Inside the plan to keep the Welsh Rugby Union in check

February 24, 2026

One of Wales’s leading business figures is rallying support for a committee that would hold the Welsh Rugby Union to account amid its biggest crisis of the professional era. The Welsh Rugby Union and embattled chairman Richard Collier Keywood are facing an Extraordinary General Meeting amid a legal row over plans to reduce the number [...]
Ukraine invasion anniversary prompts fresh Russia Paralympics ban calls

February 24, 2026

Calls for the ban on Russian Paralympians to be reinstated have heightened as the invasion of Ukraine marks its fourth anniversary. The Winter Paralympics is set to begin next week, days after today’s conflict anniversary, with the International Paralympic Committee admitting 10 Russian and Belarusian athletes despite Western outcry. Officials representing host country Italy have [...]
Premier League clubs face unlicensed gambling firms ban

February 23, 2026

Premier League clubs could be banned from being sponsored by a plethora of betting firms as the government looks to crack down on illegal gambling. Despite a voluntary move by Premier League clubs to remove gambling and casino sponsors from the front of shirts from next season, those brands can move to sleeves and maintain [...]
Hunslet RLFC’s lesson for rugby league profitability? Pay HMRC

February 20, 2026

Something incredible happened in the world of English rugby league this week. No, not the World Club Challenge victory for Hull KR over Brisbane Broncos, but a club in Hunslet RLFC turning a profit. Various reports state that, across the latest possible Companies House records, only Leigh Leopards turned a profit, over £500,000 better off [...]
Seattle Seahawks: Why are NFL franchises selling for $10bn?

February 20, 2026

Just days after winning their first Super Bowl in over a decade the owners of the Seattle Seahawks – the Allen family – put the NFL franchise up for sale. Paul Allen was a co-founder of Microsoft, and “The Estate of Paul G. Allen” has now begun a formal sale process of the franchise due [...]
UK Athletics pleads guilty to corporate manslaughter over Paralympian death

February 20, 2026

UK Athletics has pleaded guilty to corporate manslaughter after the death of a Paralympian in London in 2017. Abdullah Hayayei, of the United Arab Emirates, was killed at Newham Leisure Centre nearly a decade ago after part of the metal throwing cage – common apparatus at many athletics tracks – fell on the 36-year-old. Parts [...]
Aston Martin F1 buys team naming rights in £50m cash deal

February 20, 2026

British car manufacturer Aston Martin has announced a £50m cash sale of its Formula 1 naming rights to AMR GP. The deal will enable the eponymous Formula 1 team, owned by Canadian Lawrence Stroll, to have the “exclusive right to use the iconic automotive company’s name, logo and branding in perpetuity”. Formerly Racing Point UK, [...]
Why Hull KR and Brisbane Broncos turned down World Club Challenge payday in Qatar

February 19, 2026

This evening in Hull one of the city’s namesake Super League teams takes on NRL champions Brisbane Broncos in the resurrected World Club Challenge rugby league match. The – usually – annual match has been played just twice since 2020 due to Covid-19 in 2021 and 2022 but was waived last year after Australian side [...]
Nearly 100 per cent of sport organisations plan to increase AI use

February 19, 2026

Nearly 100 per cent of sports organisations plan to increase their use of AI in the next year, according to the 2026 Global SportsTech Report. The data comes as artificial intelligence’s presence across sport has increased monumentally over recent seasons. The study, undertaken by SportsPro and Sportradar using sports organisations across the industry, states that [...]

Blair think tank turns fire on Labour over wage hikes and tax squeeze

Why Nike’s split with Raducanu is a conscious uncoupling

Ministry of Sound: ‘industry is on the up’ as it reveals brand new take on The Box

By: Matt Hardy

All 3140 Articles

Subscribe