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By: Ed Warner

Sports Business Columnist

All 207 Articles
  • Ed Warner: Everybody Wants to Rule the World

    December 8, 2022

    Hop to it! Harking back to an innocent ‘70s youth of balmy summers and winter power cuts, when even Space Invaders had yet to land, a friend gets in touch to sense-check his vision for an organised sport of space hopper racing. Sad sack that I am, my thoughts instantly turn to governance, and the [...]

  • Ed Warner: Is Infantino a moonbeam or a clown? Either way, Fifa boss is here to stay

    December 1, 2022

    Gianni Infantino. Moonbeam or clown? Flibbertigibbet? Certainly. Problem-solver, or problem to be solved? All depends on where you are coming from – quite literally. Just don’t expect Fifa’s demon/angel (delete according to taste) president to be going anywhere soon. Most likely not until 2031. Football’s Swiss-Italian head honcho has been front and centre of the [...]

  • Ed Warner: Manchester United should have refused to tear up Cristiano Ronaldo contract

    November 24, 2022

    Watching Cristiano Ronaldo’s conversation with Piers Morgan I was instantly reminded of Princess Di’s (in)famous interview with Martin Bashir, so much in the news in recent months.  No sense here though that the footballer was duped into his doe-eyed criticisms of Manchester United – certainly not if we accept Morgan’s subsequent justifications for the guest [...]

  • Ed Warner: If Liverpool’s owners want to sell, expect more American buyers

    November 17, 2022

    Ed Warner addresses why American investors are the most likely purchases of any Liverpool shares on the market, why England’s Rugby World Cup defeat was good for the women’s game, and cricket song choices with a sense of humour. Forty-three days without the Premier League. Three days in and already I’m suffering withdrawal symptoms. Yes, [...]

  • Ed Warner: Richard Thompson must continue bold start at helm of English cricket

    November 10, 2022

    No deckchair shuffling for Richard Thompson. English cricket’s new leader has pretty much cleared the deck of the governing body’s directors. His kind words about departing colleagues he has barely overlapped with suggests this is a diplomat with admirable stiletto-wielding skills.  Now he must hire replacements capable of backing the reset that the sport so [...]

  • Ed Warner: English football of all levels penetrating hyper-commercial US sport

    November 3, 2022

    Does anyone in England call the Premier League the EPL? I ask because I had a random encounter at Heathrow last week with one of a group of five Crystal Palace fans headed to Selhurst Park for their “first EPL game”. The Ted Lasso effect maybe? I only hope they made it to the Clifton [...]

  • Ed Warner: My advice to aspiring youngsters is to do your homework

    October 27, 2022

    I never imagined I’d end up spending half my working week immersed in the world of sport. I stumbled into it via a serendipitous alignment of the stars in my mid 30s and have been privileged to parlay my enthusiasm for sport and my business knowledge into emotionally rewarding experiences for the past fifteen years. [...]

  • Ed Warner: Don’t criticise British Cycling for accepting sponsorship from Shell

    October 20, 2022

    Disclaimer No1: I don’t think I’ve written anything in support of British Cycling down the years. Quite the opposite in fact. But I can’t bring myself to add my name to the lengthening petition that splutters in indignation about the governing body’s sponsorship deal with Shell. So, here’s a first for me. British Cycling’s eight-year [...]

  • Ed Warner: Boxing’s parallel existence, Benn-Eubank, and a Trussian shambles

    October 13, 2022

    The Sweet Science. The Noble Art. Boxing has a lore of its own and is a law unto itself. It occupies a parallel existence in which its rules, first published under the sponsorship of the ninth Marquess of Queensbury in 1867, and a love of litigation – real and threatened – are deemed sufficient to [...]

  • Ed Warner: F1 needs to fast track its cost cap procedures

    October 6, 2022

    The headhunter was calling me about a CEO role at a top six Premier League club. He was building his long list of possible candidates. One of the lures was that half the salary would be paid outside the UK in a low tax jurisdiction, ostensibly for services rendered directly to the club’s overseas owners. [...]

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