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By: Ed Warner

Sports Business Columnist

All 214 Articles
  • Ed Warner: Rugby union could learn from the NFL model on Super Bowl LVII weekend

    February 9, 2023

    For all the relentless commercial growth of the Premier League, IPL and F1, the NFL remains the sporting brand to beat. Super Bowl LVII will be watched by more than 200m people worldwide on Sunday.  The matchup between the Kansas City Chiefs and the Philadelphia Eagles has its stories, but in truth the identity of [...]

  • Roman Ryder Cup could be battleground for future of golf

    February 2, 2023

    Next Thursday sees the 2023 edition of golf’s unironically-sponsored Waste Management Phoenix Open, where last year exuberant beer tossers halted play when celebrating a hole in one. Ever since, it’s the golfers not spectators who’ve been bringing the sport into disrepute.  Tantrums and flung tee pegs, meltdowns about Twitter birthday snubs and playground name-calling have [...]

  • World Rugby should be taking the lead on tackle heights, not following

    January 26, 2023

    It is the work of just a minute or two to create a petition on the Change.org website, to be one of the ‘people taking action’ whose signatures the public-benefit corporation claims to be turning into ‘victories every day’. Takes only a few seconds to add a signature to a petition.  By contrast, seven years [...]

  • Ed Warner: Cricket has a membership dilemma

    January 19, 2023

    English cricket is braced to be declared institutionally racist. The results of an independent inquiry are imminent. The England and Wales Cricket Board is corralling the boards of the 18 first-class counties to prepare their statements of contrition. Quite what the hundred thousand-plus members of said counties will think is another matter, though. All but [...]

  • Ed Warner: The row over sport banning Russian players will be even bigger in 2023

    January 12, 2023

    Wimbledon will be here before we know it. Expect the debate about banning Russian and Belorussian stars to start soon. The tug of war over the two bellicose nations’ participation at next year’s Paris Olympics and Paralympics has already begun. Schisms within sports and between their leaders and politicians are inevitable. Last year, backed (or [...]

  • Ed Warner on the sporting year that was

    December 22, 2022

    And so we reach the end of a year of sporting excess, or at least an excess of sport. Sunday’s FIFA World Cup Final was the calorific dessert that may well have caused you to come over all Mr Creosote, exploding under the temptation of just one more dish of must-see sporting competition. While we [...]

  • Ed Warner: Bullingham must own England manager decision if it comes

    December 15, 2022

    “The FA should only look at English managers if Gareth Southgate steps down.” “No, the FA should be prepared to hire a foreign coach.” Discuss ad nauseam. Now imagine you are Mark Bullingham, the Football Association’s chief executive, possibly (but not certainly) about to have to make an appointment whose success or failure would stand [...]

  • Ed Warner: Everybody Wants to Rule the World

    December 8, 2022

    Hop to it! Harking back to an innocent ‘70s youth of balmy summers and winter power cuts, when even Space Invaders had yet to land, a friend gets in touch to sense-check his vision for an organised sport of space hopper racing. Sad sack that I am, my thoughts instantly turn to governance, and the [...]

  • Ed Warner: Is Infantino a moonbeam or a clown? Either way, Fifa boss is here to stay

    December 1, 2022

    Gianni Infantino. Moonbeam or clown? Flibbertigibbet? Certainly. Problem-solver, or problem to be solved? All depends on where you are coming from – quite literally. Just don’t expect Fifa’s demon/angel (delete according to taste) president to be going anywhere soon. Most likely not until 2031. Football’s Swiss-Italian head honcho has been front and centre of the [...]

  • Ed Warner: Manchester United should have refused to tear up Cristiano Ronaldo contract

    November 24, 2022

    Watching Cristiano Ronaldo’s conversation with Piers Morgan I was instantly reminded of Princess Di’s (in)famous interview with Martin Bashir, so much in the news in recent months.  No sense here though that the footballer was duped into his doe-eyed criticisms of Manchester United – certainly not if we accept Morgan’s subsequent justifications for the guest [...]

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