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By: Ed Warner

Sports Business Columnist

All 238 Articles
  • I’m glad sport has moved on from distasteful ‘Plastic Brit’ debate – Ed Warner

    March 9, 2023

    Dazzled by Great Britain’s three golden moments at the European Athletics Indoor Championships in Istanbul last weekend, you’ll likely have missed the home nation’s unexpected victory in the women’s triple jump.  Reeling from last month’s earthquake devastation, Turkey will have drawn some comfort from Tugba Danismaz’s winning leap. And she was only ranked ninth in [...]

  • Politicians must step in to protect sport in legal minefield of trans policy – Ed Warner

    March 2, 2023

    The ruck over transgender women participating in female sport is fiercely contested. Opinions are polarised, each side shouting in its own echo chamber. Into my inbox and into the debate drops an email from a PR agent containing a legal opinion that is a reminder that this issue is nuanced. It reinforces my own view [...]

  • The gap between the football brand behemoths and the rest is likely to grow

    February 23, 2023

    The bidders for football club Manchester United are now in a virtual data room, filling their spreadsheets and compiling their questions. The job of the Glazer family’s investment banking advisors, Raine Group, is now to find ways to squeeze every possible dollar out of this football asset. One trick of the bankers’ trade is to [...]

  • Ed Warner: The European Super League isn’t dead yet – and it’s because of the Premier League

    February 16, 2023

    “Laughable”, “all hot air”, “flimsy”, a “walking corpse”. So has English football, on a mostly unattributable basis, dismissed the attempt to breathe new life into the European Super League concept which unraveled so swiftly and spectacularly two years ago. But sat on this side of the English Channel, we would say that, wouldn’t we? Is [...]

  • Ed Warner: Rugby union could learn from the NFL model on Super Bowl LVII weekend

    February 9, 2023

    For all the relentless commercial growth of the Premier League, IPL and F1, the NFL remains the sporting brand to beat. Super Bowl LVII will be watched by more than 200m people worldwide on Sunday.  The matchup between the Kansas City Chiefs and the Philadelphia Eagles has its stories, but in truth the identity of [...]

  • Roman Ryder Cup could be battleground for future of golf

    February 2, 2023

    Next Thursday sees the 2023 edition of golf’s unironically-sponsored Waste Management Phoenix Open, where last year exuberant beer tossers halted play when celebrating a hole in one. Ever since, it’s the golfers not spectators who’ve been bringing the sport into disrepute.  Tantrums and flung tee pegs, meltdowns about Twitter birthday snubs and playground name-calling have [...]

  • World Rugby should be taking the lead on tackle heights, not following

    January 26, 2023

    It is the work of just a minute or two to create a petition on the Change.org website, to be one of the ‘people taking action’ whose signatures the public-benefit corporation claims to be turning into ‘victories every day’. Takes only a few seconds to add a signature to a petition.  By contrast, seven years [...]

  • Ed Warner: Cricket has a membership dilemma

    January 19, 2023

    English cricket is braced to be declared institutionally racist. The results of an independent inquiry are imminent. The England and Wales Cricket Board is corralling the boards of the 18 first-class counties to prepare their statements of contrition. Quite what the hundred thousand-plus members of said counties will think is another matter, though. All but [...]

  • Ed Warner: The row over sport banning Russian players will be even bigger in 2023

    January 12, 2023

    Wimbledon will be here before we know it. Expect the debate about banning Russian and Belorussian stars to start soon. The tug of war over the two bellicose nations’ participation at next year’s Paris Olympics and Paralympics has already begun. Schisms within sports and between their leaders and politicians are inevitable. Last year, backed (or [...]

  • Ed Warner on the sporting year that was

    December 22, 2022

    And so we reach the end of a year of sporting excess, or at least an excess of sport. Sunday’s FIFA World Cup Final was the calorific dessert that may well have caused you to come over all Mr Creosote, exploding under the temptation of just one more dish of must-see sporting competition. While we [...]

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