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By: Ed Warner

Sports Business Columnist

All 228 Articles
  • Ben Stokes bombshell shows how power has swung to sport’s players and coaches

    Sport Business

    Social media has allowed the likes of Ben Stokes to control their own narrative but we are no nearer to knowing the truth, says Ed Warner. Truth is a pliable concept, capable of being moulded to suit the interests of the individual, and a battleground for competing narratives.  Perspective is not all; volume and reach [...]

    Business professionals discussing strategy in a modern office setting with laptops and documents on a wooden conference ta...
  • Is football eating itself? Not before it eats other sports first

    Sport Business

    The World Cup has become so big that it now puts all other sports in the shade, laments Ed Warner. I remember the summer of 1976 as a swathe of bleached playing fields, jumpers for goalposts and pick-up games of cricket. There happened to be an international football tournament that June, but I defy anyone [...]

    Breaking news event gathering with journalists and cameras capturing a live press conference in a bustling media room
  • An England World Cup isn’t just football – it is money, politics and a nation’s bad habits

    Sport Business

    England are being asked to win the World Cup, yes, but the absurdity is that they are required to do so much more in the process, both commercially and politically, writes Ed Warner. And so they’ve begun. Our boys, Tom’s 26. Their world is in motion, three lions on their shirts, out to erase 60 [...]

    Business professionals in a meeting discussing strategic planning and market trends in a modern office setting.
  • Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money?

    June 11, 2026

    I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm.  Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]

  • City AM Football Power List shows that systems, not individuals, control sport

    June 4, 2026

    Ed Warner, one of the judges for the City AM Football Power List, gives his take on what the rankings reveal about the game. Here’s your gentle starter for 10: who’s the most powerful man in world football? Easy, right? Gianni Infantino. But who are the 24 people you’d rank immediately behind Fifa’s president?  I’ve [...]

  • Uefa Conference League: Even as a Palace fan there’s too much football

    May 28, 2026

    I’m writing aboard a plane to Berlin en route to Leipzig for the Uefa Conference League Final. By the time you read this you’ll know whether my Thursday return trip hangover is fuelled by elation or despair. Whether Crystal Palace or Rayo Vallecano triumphed in the Red Bull Arena on Wednesday night, it’s right to [...]

  • Enhanced Games isn’t sport but a product placement exercise

    May 21, 2026

    The Killers are an odd choice of band to wrap this weekend’s Enhanced Games. I’ve no idea about lead singer Brandon Flowers’ attitude to the permissibility of performance enhancing drugs in sport, but the name of his beat combo jars with an enterprise testing scientific and medical boundaries. It won’t be spinach that the 50 [...]

  • Fifa’s World Cup model is grotesque and will drive away credible future hosts

    May 14, 2026

    The FA and other potential future World Cup hosts should take Fifa to task over an event model that makes no sense for rational bidders, says Ed Warner. Great news! It’s just got cheaper to get to the World Cup. NJ Transit has slashed the price of a return train from Penn Station to the [...]

  • LIV Golf’s decline leaves sport with more questions than answers

    May 7, 2026

    LIV Golf. What was that all about? Ok, the past tense might be a bit harsh. But could anyone have the appetite and depth of pockets to rescue a venture that has burned through $5bn from the ignominy of collapse? Where too does this embarrassing failure leave Saudi Arabia and its sporting ambitions? Time has [...]

  • Sabastian Sawe and the need for clean sporting heroes we can believe in

    April 30, 2026

    Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras.  Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]

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