Not enough bums in Brum: Why so many empty seats at European Athletics Championships? Sport Business Britain loves sport yet ticket sales for the European Athletics Championships in Birmingham have been slow. Ed Warner wonders why. British sport has a capacity problem or a bandwidth one, depending on which way you want to look at it. Too many seats in too many venues with too few bums to fill them. Or [...]
Fifa crisis: Is it possible to defend Infantino’s World Cup sell-off plan? Sport Business Crafting a defence of Infantino isn’t easy, but it is possible to assemble both a behavioural excuse and a commercial justification for the Fifa president’s plan to sell stakes in the World Cup. One newspaper evocatively likened Gianni Infantino to Icarus at the weekend after his proposal to sell stakes in the World Cup melted [...]
Cristiano Ronaldo on Mars: Where will sport take us in the next five years? Sport Business Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, [...]
Commonwealth Games must prove crises are thing of past July 23, 2026 There is no evidence of Commonwealth Games fever in downtown St Peter Port. Guernsey, an island of 65,000 people, is sending 22 athletes to Glasgow 2026, down from 38 to Birmingham 2022. Colleagues on the island report far less public interest than four years ago. There you have these slimmed-down Games which start today in [...]
Sport expects true fan Andy Burnham to take a leaf out of John Major’s book July 16, 2026 Andy Burnham was Secretary of State for Culture, Media and Sport for 16 months in Gordon Brown’s cabinet. This was a time in which shirt and tie was the required political dress code for swinging in a children’s playground in Brixton with the Secretary of State for Children, Schools and Family, one Ed Balls. Burnham’s [...]
Ed Warner: Why I’m optimistic about the future for Sussex Cricket July 9, 2026 ‘What will you do about your blog?’ was one question at interview, repeated a number of times since I was announced as the chair of Sussex Cricket last week. What of my trenchant criticisms of cricket’s leadership, the sport’s confused calendar and the divide between its haves and have nots? For now, this column and [...]
Ben Stokes bombshell shows how power has swung to sport’s players and coaches July 2, 2026 Social media has allowed the likes of Ben Stokes to control their own narrative but we are no nearer to knowing the truth, says Ed Warner. Truth is a pliable concept, capable of being moulded to suit the interests of the individual, and a battleground for competing narratives. Perspective is not all; volume and reach [...]
Is football eating itself? Not before it eats other sports first June 25, 2026 The World Cup has become so big that it now puts all other sports in the shade, laments Ed Warner. I remember the summer of 1976 as a swathe of bleached playing fields, jumpers for goalposts and pick-up games of cricket. There happened to be an international football tournament that June, but I defy anyone [...]
An England World Cup isn’t just football – it is money, politics and a nation’s bad habits June 18, 2026 England are being asked to win the World Cup, yes, but the absurdity is that they are required to do so much more in the process, both commercially and politically, writes Ed Warner. And so they’ve begun. Our boys, Tom’s 26. Their world is in motion, three lions on their shirts, out to erase 60 [...]
Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money? June 11, 2026 I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm. Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]
