Ed Warner: Lessons for sport from the soft drink industry Opinion Ed Warner on the lessons from the soft drink industry for sports tempted to tinker with their formats, the wisdom of analytics, and Everton's takeover.
Ed Warner: English cricket ought to wise up and encourage outside investment Opinion Middlesex's financial woes highlight wider problems in English cricket, which should be putting plans in place to embrace investment from India and elsewhere, writes Ed Warner.
Ed Warner: Will this really be the best Rugby World Cup ever? Opinion Are you ready for the best ever Rugby World Cup? A tournament for the ages? Two phrases that would best be banned, argues Ed Warner.
Ed Warner: London 2012 convinced us that Para sport was moving forward, but it isn’t August 31, 2023 There are 363 days until the opening ceremony of the Paris 2024 Paralympics. Tickets go on sale on 9 October. The most expensive events are €100, a sliver over a tenth of the price of the best seats for Olympic athletics. I can guarantee there won’t be only one tenth of the enjoyment. You might [...]
Ed Warner: Why sport shouldn’t waste its time courting royals and politicians August 24, 2023 Politicians and royals rarely mix well with sport, so the fuss about the Prime Minister and Duke of Cambridge missing the Women’s World Cup final was classic British nonsense. In my experience, the less time spent trying to sprinkle dubious stardust on sporting events, the better. Civil servants and UK Sport spent ridiculous time that [...]
Ed Warner: Lionesses bonus row will rear its head again after Women’s World Cup August 17, 2023 Ed Warner on why the FA could face a public broadside from the Lionesses after the Women’s World Cup, this week’s World Athletics Championships in Hungary and Team GB’s selection policy. Within 24 hours of winning the Davis Cup for the first time in almost eight decades, Andy Murray and his Great Britain team captain [...]
Is chess a sport? It soon may be chasing the Olympic Holy Grail August 10, 2023 Columnist Ed Warner discusses chess, funding fringe sports and what makes a solid sporting body chief executive. Where do you draw the line between games and sports? Mine is at the door of the pub, so ruling dominos, bar billiards, space invaders and darts out of the sporting firmament. I realise of course that this [...]
‘Sooner The Hundred is scrapped the better, the Ashes shone’ August 3, 2023 I’ve had a tough summer so far on behalf of readers, dragging myself from Ashes to Ashes – a day at each of the five men’s Tests plus one of the women’s T20s. From the maddening Rubik’s Cube of ticket application ballots last autumn, through the tyranny of rail strikes, to the final dose of [...]
Ed Warner: Commonwealth Games must be stripped down and redesigned July 27, 2023 Victoria’s premier Daniel Andrews expertly channelled Kath of Kath & Kim fame with his “look at moi!” presser last week when he pulled the state out of hosting the next Commonwealth Games. Behind his baleful blue eyes sat a brain programmed to local politics – and a truth about the “friendly games” that must be [...]
Ed Warner: I found a solution to cricket’s privilege problem in the South Downs July 20, 2023 Cricket can tackle its elitism problem by supporting initiatives take the sport to new audiences such as disadvantaged kids, says Ed Warner. Back in my investment banking days, I was responsible from across the Atlantic for a US research department. Every time I headed for JFK after a visit to my team of analysts I [...]
