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By: Ed Warner

Sports Business Columnist

All 244 Articles
  • City AM Football Power List shows that systems, not individuals, control sport

    June 4, 2026

    Ed Warner, one of the judges for the City AM Football Power List, gives his take on what the rankings reveal about the game. Here’s your gentle starter for 10: who’s the most powerful man in world football? Easy, right? Gianni Infantino. But who are the 24 people you’d rank immediately behind Fifa’s president?  I’ve [...]

  • Uefa Conference League: Even as a Palace fan there’s too much football

    May 28, 2026

    I’m writing aboard a plane to Berlin en route to Leipzig for the Uefa Conference League Final. By the time you read this you’ll know whether my Thursday return trip hangover is fuelled by elation or despair. Whether Crystal Palace or Rayo Vallecano triumphed in the Red Bull Arena on Wednesday night, it’s right to [...]

  • Enhanced Games isn’t sport but a product placement exercise

    May 21, 2026

    The Killers are an odd choice of band to wrap this weekend’s Enhanced Games. I’ve no idea about lead singer Brandon Flowers’ attitude to the permissibility of performance enhancing drugs in sport, but the name of his beat combo jars with an enterprise testing scientific and medical boundaries. It won’t be spinach that the 50 [...]

  • Fifa’s World Cup model is grotesque and will drive away credible future hosts

    May 14, 2026

    The FA and other potential future World Cup hosts should take Fifa to task over an event model that makes no sense for rational bidders, says Ed Warner. Great news! It’s just got cheaper to get to the World Cup. NJ Transit has slashed the price of a return train from Penn Station to the [...]

  • LIV Golf’s decline leaves sport with more questions than answers

    May 7, 2026

    LIV Golf. What was that all about? Ok, the past tense might be a bit harsh. But could anyone have the appetite and depth of pockets to rescue a venture that has burned through $5bn from the ignominy of collapse? Where too does this embarrassing failure leave Saudi Arabia and its sporting ambitions? Time has [...]

  • Sabastian Sawe and the need for clean sporting heroes we can believe in

    April 30, 2026

    Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras.  Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]

  • Copilot coaching: Can AI train me to run the London Marathon better?

    April 23, 2026

    Ed Warner has swapped relentless pavement-pounding for AI prompts in the hope of training smarter – and less – for Sunday’s London Marathon. I’m getting my excuses in early. What began as my AI-generated, pared-back London Marathon training programme has – due to entirely unforeseeable circumstances – become the skimpiest of prep for this weekend’s [...]

  • Rory McIlroy, Gout Gout and the search for sport’s elusive heroes

    April 16, 2026

    Rory McIlroy’s back-to-back Masters triumphs have triggered the inevitable mythologising. Destiny fulfilled, demons banished after previous heartbreak, a journey not only completed but now extended.  If he was merely the Hero of Hollywood before (that’s Hollywood, County Down not Los Angeles), to many the golfer has now donned the mantle of universal sporting hero along [...]

  • Familiarity of Masters and Augusta should be lesson to other golf majors

    April 9, 2026

    Let me get the azaleas reference out of the way in this first sentence. After all, no Masters preview is seemingly complete without citing Augusta’s horticultural features. The flora are just one ingredient, though, in the secret sauce of golf’s first major of the season which starts today. Even if other sports could steal the [...]

  • Middlesex CCC needs saving from oblivion so ECB must take bold action

    April 2, 2026

    As the English cricket season begins again, the demise of Middlesex should be ringing alarms bells at fat cats Surrey and the ECB, writes Ed Warner. Of course the forecast is for biting winds across the country this weekend. What did you expect? The English cricket season starts tomorrow.  Expect confected hoopla about The Hundred, [...]

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