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By: Ed Warner

Sports Business Columnist

All 222 Articles
  • Horse racing came together to fight tax hikes. Now it must unite again

    March 12, 2026

    The Jockey Club’s chief executive’s recent rallying cry to British horse racing was bang on, writes Ed Warner. All successful sports have tentpole events, the occasions that attract attention well beyond hardcore fanbases and which drive profits that may (although not always) provide financial scaffolding for its lesser players and promoters.  The Cheltenham Festival is [...]

  • English rugby is on brink of seismic change. It mustn’t fumble at the try line

    March 5, 2026

    Ed Warner was part of the group that has recommended major changes to the way English rugby is governed. He explains why this is a generational opportunity. This is news overload time for English rugby. The men’s national team wilting twice in the Six Nations under weighty expectations, debate about the possible impact of head [...]

  • Olympics should lead way in AI and lighten impossible load on its judges

    February 26, 2026

    If any sporting body has the means to fund investment in AI judging it’s the International Olympic Committee, writes Ed Warner. I’ve no idea whether Zoe Atkin’s “amplitude” deserved to bag silver rather than bronze in the freeski halfpipe on Sunday. All I know is she didn’t wipe out on all three of her three [...]

  • IOC looks tin-eared at best, cruel at worst over Ukraine helmet saga

    February 19, 2026

    The reputations of the IOC and its president Kirsty Coventry have suffered badly from its handling of the Ukraine helmet row at the Winter Olympics, says Ed Warner. Are you not entertained? The Winter Olympics have delivered stories ranging from the titillating (penile injections, condom shortages and a narcissistic declaration of infidelity) to the enraging [...]

  • Sport’s overreachers like Sussex and Leicester are guilty of hope not greed

    February 12, 2026

    As long as sport’s governing bodies and regulators reward risk over restraint, the cycle of boom, bust, sanction, repeat will continue, writes Ed Warner. First the disclaimer: I live in Sussex and although its county side isn’t my first cricketing love – that “honour” belongs to Middlesex CCC – I’ve enjoyed days at Hove’s County [...]

  • Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes

    February 5, 2026

    Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once?  Six Nations opener [...]

  • Sorry performative politicians, a 2026 World Cup boycott just won’t work

    January 29, 2026

    Politicians calling for a boycott of the World Cup are only proving how out of touch and powerless they are, writes Ed Warner. Every four years, politicians rediscover our football. And inevitably, they then threaten to take it away from us. Think Russia, then Qatar. This time, President Trump is the trigger. Quelle surprise!  The [...]

  • Football regulator may have popular support but many will be disappointed

    January 22, 2026

    The Independent Football Regulator will not be the panacea for all of the English game’s ills that some are hoping for, says Ed Warner. To a stimulating conference titled “The Independent Football Regulator: challenge or opportunity?” There I found myself a minority voice in an echo chamber of regulatory advocates.  An opening poll of the [...]

  • Magic of the FA Cup has resisted tinkering and is only getting stronger

    January 15, 2026

    Macclesfield’s historic defeat of Crystal Palace warmed even this Eagles fan’s heart and shows the FA Cup retains its powerful magic, writes Ed Warner. The first WhatsApp arrived seconds after the final whistle. “Will this get a mention in the next edition of your column?!!!” Of course it does.  After Macclesfield went ahead against Crystal [...]

  • Manchester United head coach’s job is to be a fall guy and human shield

    January 8, 2026

    AI is the scourge of the modern employment market. Applicants generate automated covering letters that tick off every requirement in a job spec, and are then interviewed by robots which provide almost instantaneous rejections.  Reluctant to be a Luddite in this mind-scrambling new world, here is my open letter to Sir Jim Ratcliffe applying to [...]

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