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By: Ed Warner

Sports Business Columnist

All 176 Articles
  • Trump is making Russia the next IOC president’s burning issue

    March 20, 2025

    If Trump can claim to have brokered peace in Ukraine, and with swathes of the world still beholden to Russia, the IOC will have to accept them back into the Olympics, says Ed Warner. The final bell has sounded at the IBA Women’s World Boxing Championships in Nis, Serbia. The tournament’s medal table is emblematic [...]

  • Ed Warner: My memo to sport’s blazers? Stay out of the way

    March 6, 2025

    Sport governing bodies should focus on organisational framework but professional activity can largely be left to the free market, argues Ed Warner. Who doesn’t love a badge, especially if having the right to flaunt it conveys status? Witness the urge to wear replica kit, even though the status this gives is simply identification as a [...]

  • FA Cup final in Riyadh? Why heritage competitions should follow the money

    February 27, 2025

    Sixteen teams head into this weekend’s fifth round of the FA Cup, their fans celebrating shortening odds of a Wembley semi-final appearance and, in turn, final glory.  Most will be oblivious to the £2m prize for the ultimate winners of the trophy. Club owners will likely consider this a paltry reward in itself, although broadcast [...]

  • Tennis sceptics have got it wrong – we need more mixed-sex sport events

    February 20, 2025

    Some players aren’t happy with the US Open’s drastic rethink of mixed doubles, but tennis should be applauded for a move that is good for women’s sport, says Ed Warner. Even the most ardent tennis fan probably couldn’t tell you who won the mixed doubles at last year’s US Open, or any of the other [...]

  • Keely Klassic: Why I’m rooting for Hodgkinson’s ambitious showcase

    February 13, 2025

    What the Keely Klassic lacks in spelling, Hodgkinson’s mash-up of athletics and entertainment makes up for in forward thinking, writes Ed Warner. “Some are born great, some achieve greatness, and some have greatness thrust upon them.” Keely Hodgkinson may not have nailed greatness just yet, but if she does secure that status it will likely [...]

  • County cricket windfall from Hundred sale must be spent properly

    February 6, 2025

    With every county cricket club set to profit to the tune of millions from the Hundred sale, the ECB must ensure the windfall is money well spent. I dreamt last night that DeepSeek bought my favourite football club. Trouble was that the stadium PA played Glory, Glory Tottenham Hotspur as the players took to the [...]

  • It’s not the 90s, TNT deal for Six Nations wouldn’t hurt rugby

    January 30, 2025

    On the eve of this year’s men’s Six Nations bursts forth news that TNT Sports is preparing a bid for broadcast rights to the tournament from 2026.  Cue mild hysteria at the possibility of rugby’s premier annual competition “disappearing” behind a TV paywall. An accelerant to the decline in mass interest in the sport or [...]

  • Clear and simple calendars like NFL, not tennis, should be applauded in sport

    January 23, 2025

    The NFL, unlike tennis, should be applauded for its clear and simple sport calendar that sees athletes thrive, writes Ed Warner. Naomi Osaka, Gael Monfils, Jack Draper. Each retired from the Australian Open mid-match. No substitutes bench in tennis, so the ultimate anticlimax for spectators. Injuries are an occupational hazard, but across sport the sheer [...]

  • Forget the gloom, sport’s broad palette offers many reasons be cheerful

    January 16, 2025

    Elite sport may make us despair at times but we shouldn’t forget that the wider ecosystem offers so many opportunities to connect and participate, says Ed Warner. Memo to self: don’t always be a miserabilist. The data says that the most upbeat editions of this column garner as many readers as the more downbeat. So, [...]

  • Battle for IOC presidency needs rigorous candidate tests

    January 2, 2025

    The position of president of the International Olympic Committee (IOC) isn’t quite the leadership of the free world, but is arguably more influential on the global stage than the heads of many nations, both free and not-so-free. It comes with far fewer constraints on the post-holder’s power too. Little wonder that seven sporting presidents, vice-presidents, [...]

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