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By: Ed Warner

Sports Business Columnist

All 232 Articles
  • Saudi Arabia’s PIF and Amanda Staveley should have waited to buy Chelsea instead

    March 10, 2022

    I can’t help thinking that Amanda Staveley and her consortium have bought the wrong football club. Had they waited just five months they could have had Chelsea FC rather than Newcastle United. A mooted £3bn price tag may be 10 times the price paid for the Magpies, but still well within the means of Saudi [...]

  • Ed Warner: Sport needs a united front against Russia, not patchwork of policies

    March 3, 2022

    On the opening day of Russia’s invasion of Ukraine the Polish wheelchair rugby team decided not to take to the court in their Euros group match against Russia in Paris. A classy move. If only others were so decisive.  The leaders of world sport are already divided in their response to Vladimir Putin’s war. It [...]

  • Ed Warner: Russia has taken us all for fools, especially spineless Thomas Bach

    February 24, 2022

    Second in the table of overall medals won isn’t half bad for a nation denied a place at the Beijing 2022 Winter Olympics. Russia has taken us all for fools. You if you watched any of it. Me for doing just that. All the sporting politicians who allow Russian athletes to compete. The greatest fool [...]

  • Ed Warner: Commonwealth Games has earned extra life by embracing esports

    February 17, 2022

    If you want to win a full bore rifle shooting medal at the Commonwealth Games you’ll need a keen eye, steady hand, ability to lower and control your heart rate, thousands of hours of practice – and a host city willing to include the event. However good you might be, then, Birmingham 2022 isn’t your [...]

  • Ed Warner: Spare a thought for golfers locked out of Saudi Arabia and Greg Norman’s gilded cage

    February 10, 2022

    In the Year of the Sportswash it should be no surprise that Saudi Arabia is at the centre of the struggle for control of pro golf. But would the beefed-up Asian Tour arouse such a frenzy if it had a different backer? The PGA Tour has been accused of greed that is “beyond obnoxious” by [...]

  • Ed Warner: Why the Olympics is frozen by complacency

    February 3, 2022

    Curl up for the curling. Settle down for dust-ups on the rink. Thrill at the sliders and skiers. Swoon over the skaters. Grumble about geo-politics and overbearing branding. The Olympics are here again. Not the Olympics Olympics, obviously; rather their smaller Winter sibling. Less than half the number of competing nations, a quarter of the [...]

  • Ed Warner: Stand up for English cricket

    January 27, 2022

    Wanted: someone to stand up for English cricket. National governing body the ECB is hunkered in its bunker, losing the PR battles over racism and the Ashes debacle. This simply won’t do.  Challenging though the circumstances are, the sport needs visible leadership with a strong voice, prepared to defend what is good about it while [...]

  • Sports must protect its precious human capital like Djokovic and Hamilton

    January 20, 2022

    Picture Novak Djokovic. Do you see a villain sticking two fingers up at vaccine orthodoxy, or a heroic advocate for personal freedoms you’d risk a pepper-spraying for? What of Lewis Hamilton and his rainbow helmet and sloganed T-shirts? Gesture politician or vital diversity campaigner? And what say you as one football team takes the knee [...]

  • Ed Warner: We must remember the human cost of Olympic dreams

    January 13, 2022

    What have the Australians ever done for us? Monty Python would struggle for a list of sporting gifts to match the Romans’ sanitation, medicine, roads etc, especially in the middle of the current Ashes drubbing. But with the 10th anniversary of London 2012 only six months away, let’s not forget that it was the Aussies [...]

  • Ed Warner: Why 2022 is the year of the sportswash

    January 5, 2022

    A city without snow and a state in the desert. Obvious places to hold the Winter Olympics and World Cup if you are the International Olympic Committee and football governing body Fifa. Welcome to 2022, the Year of the Sportswash. The principal outdoor venues for Beijing 2022 are – on a good day – 90 [...]

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