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By: Ed Warner

Sports Business Columnist

All 217 Articles
  • Ed Warner: Sewing ruling bodies together is not always the answer

    November 18, 2021

    I’m a late adopter of LinkedIn, only joining this summer as a means of promoting Sport inc. Compiling my profile, I paused for just a second before deciding not to include my inglorious 52 days as interim chair of the British Basketball Federation back in 2018.  On Sunday, as the T20 World Cup neared its [...]

  • Ed Warner: Why sponsors should beat a path to Yorkshire

    November 11, 2021

    Yorkshire County Cricket Club might just be the most exciting sponsorship proposition right now. Mired in a racism crisis of its own making, deserted by its full roster of corporate partners, staring down the barrel of a parliamentary select committee, investigated by the Equality and Human Rights Commission – but with a new chair and [...]

  • Ed Warner: Activity vouchers can solve post-Covid sport participation problem

    October 21, 2021

    I addressed a bunch of politicians, advisors and sports industry types at a Westminster Forum this week on the challenges facing sport and the public funding priorities as we come out of the pandemic. The risk on these occasions is that you get caught in an echo chamber, telling the audience what it already thinks [...]

  • Ed Warner: What I would do if I were in charge of English cricket

    October 14, 2021

    This week, Ed Warner writes an open letter to the ECB, which runs English cricket, as it begins its search for a new chair of the governing body. Dear ECB, I see you’ve parted company with your chair, Ian Watmore, after only a year in the job. I’d like to toss my hat in the [...]

  • No Pac-Man in Paris, but does esports really need the Olympics?

    October 7, 2021

    Only four years ago, esports looked destined to be included as exhibition events at the Paris 2024 Olympics, en route to full medal inclusion at Los Angeles 2028. But the pandemic took the momentum out of their advocates’ lobbying and the success of the new sports showcased at Tokyo appears to have put paid to [...]

  • Why athletics needs a silver bullet in the form of private investment

    September 30, 2021

    The results are just in, and they don’t make for easy reading. World Athletics posted a small financial surplus in 2020, but only because Russia coughed up a fine for its doping misdemeanours. W hat’s worrying is the long steady decline in the reserves of track and field’s governing body. For the sake of the [...]

  • West Ham United and the London Stadium have been good for each other – legacy chiefs should do a new deal to give the club more control

    September 2, 2021

    This isn’t the article I expected to write; I went back to the London Stadium to bury it not to praise it. Instead, I came away with a deeper understanding of just what a valuable asset West Ham United Football Club has become. Nine years on from London 2012 and four from the World Athletics [...]

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