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By: Ed Warner

Sports Business Columnist

All 229 Articles
  • Ed Warner: Commonwealth Games has earned extra life by embracing esports

    February 17, 2022

    If you want to win a full bore rifle shooting medal at the Commonwealth Games you’ll need a keen eye, steady hand, ability to lower and control your heart rate, thousands of hours of practice – and a host city willing to include the event. However good you might be, then, Birmingham 2022 isn’t your [...]

  • Ed Warner: Spare a thought for golfers locked out of Saudi Arabia and Greg Norman’s gilded cage

    February 10, 2022

    In the Year of the Sportswash it should be no surprise that Saudi Arabia is at the centre of the struggle for control of pro golf. But would the beefed-up Asian Tour arouse such a frenzy if it had a different backer? The PGA Tour has been accused of greed that is “beyond obnoxious” by [...]

  • Ed Warner: Why the Olympics is frozen by complacency

    February 3, 2022

    Curl up for the curling. Settle down for dust-ups on the rink. Thrill at the sliders and skiers. Swoon over the skaters. Grumble about geo-politics and overbearing branding. The Olympics are here again. Not the Olympics Olympics, obviously; rather their smaller Winter sibling. Less than half the number of competing nations, a quarter of the [...]

  • Ed Warner: Stand up for English cricket

    January 27, 2022

    Wanted: someone to stand up for English cricket. National governing body the ECB is hunkered in its bunker, losing the PR battles over racism and the Ashes debacle. This simply won’t do.  Challenging though the circumstances are, the sport needs visible leadership with a strong voice, prepared to defend what is good about it while [...]

  • Sports must protect its precious human capital like Djokovic and Hamilton

    January 20, 2022

    Picture Novak Djokovic. Do you see a villain sticking two fingers up at vaccine orthodoxy, or a heroic advocate for personal freedoms you’d risk a pepper-spraying for? What of Lewis Hamilton and his rainbow helmet and sloganed T-shirts? Gesture politician or vital diversity campaigner? And what say you as one football team takes the knee [...]

  • Ed Warner: We must remember the human cost of Olympic dreams

    January 13, 2022

    What have the Australians ever done for us? Monty Python would struggle for a list of sporting gifts to match the Romans’ sanitation, medicine, roads etc, especially in the middle of the current Ashes drubbing. But with the 10th anniversary of London 2012 only six months away, let’s not forget that it was the Aussies [...]

  • Ed Warner: Why 2022 is the year of the sportswash

    January 5, 2022

    A city without snow and a state in the desert. Obvious places to hold the Winter Olympics and World Cup if you are the International Olympic Committee and football governing body Fifa. Welcome to 2022, the Year of the Sportswash. The principal outdoor venues for Beijing 2022 are – on a good day – 90 [...]

  • Ed Warner: Sport must be proactive in protecting its stars from abuse

    December 23, 2021

    If you see me reaching for the remote to watch BBC Sports Personality of the Year in 2022, you know what to do. I was delighted that our gold medal winning GB Wheelchair Rugby team was nominated for the Team of the Year last weekend, alongside an illustrious bunch of trophy winners from other sports, [...]

  • Ed Warner: Cricket should follow Ryder Cup to save Test matches

    December 16, 2021

    The matter-of-fact delivery of his bleak assessment was like a punch to the gut. Here was someone woven into the fabric of international cricket who believed Test matches would become extinct in his lifetime.  The individual in question, who shall remain nameless, might hope to have a good four or five decades ahead of him, [...]

  • Ed Warner: Soft power and sport – why do they do that?

    December 9, 2021

    To the Guildhall for the launch of EY’s study of soft power and major sporting events, commissioned by the City of London and UK Sport.  The publication was timely, coinciding with the findings of the inquiry into the chaos at the Euro 2020 final at Wembley which tarnished Britain’s hosting credentials, as well as the [...]

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