Ed Warner: Draconian rules leave only sponsor crumbs for most Olympic athletes November 16, 2023 In the Olympic and Paralympic world, being top of the food chain is everything.
Ed Warner: Could AI avatars replace boxers and Formula 1 drivers? November 9, 2023 Ed Warner dons his VR headset to ponder the future of sport.
Ed Warner: Why IOC is worst of both worlds for sporting democracy November 2, 2023 Thomas Bach is in Ed Warner's crosshairs this week.
Ed Warner: Has Sport England’s core purpose been forgotten? October 19, 2023 Chris Boardman. Olympic cycling pursuit champion. Tour de France stage winner. Adviser to British Cycling. Head of the government’s Gear Change strategy promoting cycling and walking at Active Travel England. Founder and face of Boardman Bikes, currently owned by Halfords. You may have one in the family, perhaps a balance bike for a toddler or [...]
Ed Warner: VAR cock-ups are hastening the inevitable arrival of AI referees October 12, 2023 How long until a match is refereed entirely by AI, following the latest Premier League VAR blunders?
Golfers can play for brand value at Olympics and Ryder Cup, not a pay cheque October 5, 2023 This week’s Ed Warner column looks at the Patrick Cantlay “pay or no pay” discussion and how Olympians can only dream of being in a situation where they don’t need payment to compete at the highest level. Can those Ryder Cup golfers simply increase their brand value by rubbing shoulders with Olympians in Paris next [...]
Ed Warner: Is Saudi’s goal of using sport to boost GDP by 1.5 per cent achievable? September 28, 2023 John Maynard Keynes argued for government spending – any spending – to stimulate economies in recession, even paying people to dig holes and then fill them up again, given the multiplier effect when they spend their wages. Saudi Arabia may not be facing such an economic challenge, but the sports investments pursued by its Crown [...]
Ed Warner: Lessons for sport from the soft drink industry September 21, 2023 Ed Warner on the lessons from the soft drink industry for sports tempted to tinker with their formats, the wisdom of analytics, and Everton's takeover.
Ed Warner: English cricket ought to wise up and encourage outside investment September 14, 2023 Middlesex's financial woes highlight wider problems in English cricket, which should be putting plans in place to embrace investment from India and elsewhere, writes Ed Warner.
Ed Warner: Will this really be the best Rugby World Cup ever? September 7, 2023 Are you ready for the best ever Rugby World Cup? A tournament for the ages? Two phrases that would best be banned, argues Ed Warner.
