Wednesday 20 April 2016 5:22 am
Pitch perfect: How to make sure you always write a killer job ad
Getting the right people into your company usually starts with getting the right messages into your job ads. Yet many of the ads we see are just ropey rehashings of the same old corporate clichés. They’ll get you a few applicants, sure. But the best applicants could be overlooking you completely. We think it’s time to rethink the language of recruitment. Here are our three tips to make your job ads work harder.
If you want candidates to decide early on whether a role could be for them, it’s your job to paint that picture, warts and all, as clearly as you can. There’s no point hiding the long hours, tight deadlines or angry customers behind euphemistic corporate speak – it’s much better that candidates know now, rather than after you’ve hired them.
Don’t rely on HR’s job spec to do the work for you, either. HR departments typically write those descriptions for people who already understand the jargon and inner workings of your company, but they’re not much use to someone who doesn’t know your company yet.