WPP acquires design agency Made Thought to ‘raise the bar’ for creativity December 6, 2021 WPP today announces the acquisition of a majority stake in branding and design agency Made Thought.
WPP snaps up Cloud Commerce Group and its £1bn gross merchandise value November 30, 2021 WPP has acquired Cloud Commerce Group (CCG), the UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
WPP’s revenue boom as they reshape their offer October 28, 2021 WPP, the communications and advertising holding company, reports a strong third quarter.
WPP snaps up delivery tech firm Satalia in AI push August 23, 2021 WPP has snapped up a London-based tech firm specialising in home delivery services in a move that will boost the ad giant’s artificial intelligence offering. The FTSE media group today said it had acquired Satalia, which is one of the UK’s fastest-growing tech companies and serves major clients such as BT, Tesco and Unilever. Following [...]
WPP pulls out of Facebook media agency review July 23, 2021 WPP, which currently handles Facebook’s lucrative media planning and buying account, has pulled out of the social media’s agency review. GroupM, WPP’s media investment management division, has opted not to compete to retain the account, leaving rivals Dentsu, Havas and Publicis Groupe vying for the contract. Facebook’s media buying account is highly sought-after, reportedly covering [...]
Screenshot: Will GB News’ traditional TV bet pay off? April 30, 2021 This week **Media Moment of the Week: Blair’s hair mare **Will GB News’ traditional TV bet pay off? **BT puts sport on the sideline Media Moment of the Week: Blair’s hair mare With allegations of sleaze, rows over John Lewis and Kevin Keegan-esque outbursts, it’s fair to say that all the attention has been on [...]
Martin Sorrell blasts ‘petty’ WPP after share awards cut over leak claims April 29, 2021 Sir Martin Sorrell has become embroiled in a bitter row with WPP after his former company cut his share awards over accusations he leaked confidential information to the media. In its annual report published today, the advertising behemoth said the five-year payout for 2016 and 2017 awarded to Sorrell would lapse. The FTSE 100 group [...]
WPP returns to revenue growth as UK ad market bounces back April 28, 2021 WPP today reported a surprise return to revenue growth in the first quarter as clients began to increase their marketing spend after a frugal pandemic year. The London-listed ad giant posted a 3.1 per cent rise in revenue less pass-through costs — its key metric — to £2.3bn for the first three months of the [...]
WPP makes net zero pledge for entire $60bn supply chain April 22, 2021 WPP has pledged to reach net zero carbon emissions across its entire supply chain by the end of the decade in what it said was the most ambitious approach in the ad industry. The holding group said its own operations will be net zero by 2025, with all electricity to be renewably-sourced. Across its supply [...]
WPP commits to London headquarters despite plans to slash office space March 11, 2021 Advertising giant WPP today committed to its London headquarters despite wider plans to slash office space amid a shift to home working. The media group, which owns ad agencies such as Ogilvy, Grey and Group M, has said it will look to reduce its office footprint by a fifth in the coming years. Chief executive [...]