WPP snaps up delivery tech firm Satalia in AI push August 23, 2021 WPP has snapped up a London-based tech firm specialising in home delivery services in a move that will boost the ad giant’s artificial intelligence offering. The FTSE media group today said it had acquired Satalia, which is one of the UK’s fastest-growing tech companies and serves major clients such as BT, Tesco and Unilever. Following [...]
WPP pulls out of Facebook media agency review July 23, 2021 WPP, which currently handles Facebook’s lucrative media planning and buying account, has pulled out of the social media’s agency review. GroupM, WPP’s media investment management division, has opted not to compete to retain the account, leaving rivals Dentsu, Havas and Publicis Groupe vying for the contract. Facebook’s media buying account is highly sought-after, reportedly covering [...]
Screenshot: Will GB News’ traditional TV bet pay off? April 30, 2021 This week **Media Moment of the Week: Blair’s hair mare **Will GB News’ traditional TV bet pay off? **BT puts sport on the sideline Media Moment of the Week: Blair’s hair mare With allegations of sleaze, rows over John Lewis and Kevin Keegan-esque outbursts, it’s fair to say that all the attention has been on [...]
Martin Sorrell blasts ‘petty’ WPP after share awards cut over leak claims April 29, 2021 Sir Martin Sorrell has become embroiled in a bitter row with WPP after his former company cut his share awards over accusations he leaked confidential information to the media. In its annual report published today, the advertising behemoth said the five-year payout for 2016 and 2017 awarded to Sorrell would lapse. The FTSE 100 group [...]
WPP returns to revenue growth as UK ad market bounces back April 28, 2021 WPP today reported a surprise return to revenue growth in the first quarter as clients began to increase their marketing spend after a frugal pandemic year. The London-listed ad giant posted a 3.1 per cent rise in revenue less pass-through costs — its key metric — to £2.3bn for the first three months of the [...]
WPP makes net zero pledge for entire $60bn supply chain April 22, 2021 WPP has pledged to reach net zero carbon emissions across its entire supply chain by the end of the decade in what it said was the most ambitious approach in the ad industry. The holding group said its own operations will be net zero by 2025, with all electricity to be renewably-sourced. Across its supply [...]
WPP commits to London headquarters despite plans to slash office space March 11, 2021 Advertising giant WPP today committed to its London headquarters despite wider plans to slash office space amid a shift to home working. The media group, which owns ad agencies such as Ogilvy, Grey and Group M, has said it will look to reduce its office footprint by a fifth in the coming years. Chief executive [...]
WPP resumes £620m share buyback as it eyes return to growth March 11, 2021 WPP today said it would resume its £620m share buyback programme and restore its dividend as the advertising giant eyes a return to growth this year. The London-listed ad group halted the buyback, funded by its $4bn sale of Kantar in 2019, and the payout due to the pandemic. But it today said up to [...]
WPP buys Brazilian software engineering firm DTI Digital February 10, 2021 Creative transformation company WPP has acquired DTI Digital, a leading digital innovation and software engineering firm. DTI’s digital services help clients become more connected to their customers, through the development of support systems such as data collection software. The Brazilian company scales up its expert development teams in response to client needs, comprising more than [...]
WPP signs early access advertising deal with Tiktok February 1, 2021 WPP has secured an advertising partnership with Tiktok, marking a key step in the holding group’s efforts to cash in on the wildly popular video app. The tie-up will give WPP’s clients early access to Tiktok’s new advertising services while they are under development, which the ad giant said will ensure they remain “at the [...]