AI deepfake scams hit FTSE 100 bosses Tech Back in May, the chief executive of WPP revealed he was targeted by a deepfake scam which involved his voice being cloned on a company Microsoft Teams call.
PR takeovers are all the rage as private equity piles in Media Jess Jones takes a look at why M&A activity in the PR sector is on the rise, and asks whether it will continue
How London’s diversity has helped it take over the world of advertising media Exports from the sector reached £15.6bn in 2022. The sector is expected to grow 4.6 per cent this year, outpacing the wider economy by a large margin.
London’s most respected ad guru on why data giants Publicis and WPP have it wrong May 13, 2024 The former chief of operations at Publicis says brands that still launch with a TV ad and a poster blows his mind.
WPP expects to return to growth in second-half as AI tools ‘deployed at scale’ April 25, 2024 For the full year, the company said it expected to report like-for-like revenue growth less pass-through costs of zero to one per cent.
WPP downgrades outlook as buyout rumours swirl October 26, 2023 WPP chief executive Mark Read believes the firm's "top-line performance in Q3 was below our expectations" and was "impacted by the cautious spending trends".