Exclusive: WPP ad agencies Ogilvy and Grey have not yet introduced four-day office policy April 4, 2025 Two of WPP’s flagship advertising agencies have not been able to introduce their holding company’s contested return-to-office mandate because they do not have enough desks to accommodate the influx of staff. City AM has learned that Ogilvy and Grey’s London offices have not yet implemented WPP’s demand for staff to work four days a week [...]
WPP wins Heineken marketing deal amid AI push March 31, 2025 Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail and customer experiences. Under the new agreement, the ad giant will use its AI-powered operating system, WPP Open. Together, both companies will collaborate to optimise in-store activations, retail strategies and various e-commerce [...]
WPP bets big on AI to regain industry leadership March 22, 2025 Artificial intelligence (AI) isn’t just reshaping industries, it’s upending them. Nowhere is this more evident than in advertising, where AI is reshaping how brands create, deliver and optimise campaigns. While many firms are still finding their feet with AI, WPP is claiming it has hit the ground running. For the global communications giant, the AI [...]
WPP eyes AI-driven growth after missing estimates February 27, 2025 WPP has delivered a mixed set of full-year results today. The group reported an unexpected revenue decline despite a slight rise in operating profit. Revenue less pass-through costs dipped by just one per cent on a like-for-like basis, with its fourth quarter down 2.3 per cent due to weak client spending. Headline operating profit reached [...]
WFH: Just one in 10 Gen Z want to be in the office full-time February 14, 2025 Only one in ten Gen Z employees want to work in the office full-time and more than half admit they are less industrious than their parents. According to a Times-led study into the generation, more than one in five respondents (21 per cent) of Gen Z, who are between 18 and 27 years old, spend [...]
‘Once you legislate, people will rebel’: Why a vibes-based WFH policy is working for Vitality February 13, 2025 The debate-stirring issue of working from home (WFH) has never been far from the headlines so far in 2025. The likes of FTSE 100 giant WPP, Lord Alan Sugar and London Mayor Sir Sadiq Khan have all made waves with where they stand on the topic. Now Neville Koopowitz, the chief executive of health and [...]
If you want to WFH, maybe you should work for yourself February 6, 2025 The reason behind the WFH crisis? People want the lifestyle of an entrepreneur but without the risks, writes Jamila Robertson.
Barclays the latest to harden line on office attendance rules January 30, 2025 Barclays has become the latest blue chip firm to tighten its office attendance policy, asking staff to attend the office a minimum of three days a week. The British-headquartered lender unveiled a more stringent approach to hybrid working in a memo to staff earlier this week, which cut the minimum number of days staff can [...]
‘It’s caused uproar’: Inside the fallout from WPP’s four-day office week mandate January 20, 2025 Earlier this month, WPP’s Mark Read sent an all-staff memo ordering employees back into the office for four days a week. With staff fearing an exodus of talent and a petition calling on the policy to be revoked, reaching nearly 20,000 signatures, Ali Lyon tells the inside story of a firm known for its brand [...]
The Debate: Will RTO mandates help or harm businesses? January 16, 2025 RTO mandates are riling up employees, but are businesses right to clamp down on working from home? Our writers hash it out in The Debate.