WPP bets big on AI to regain industry leadership March 22, 2025 Artificial intelligence (AI) isn’t just reshaping industries, it’s upending them. Nowhere is this more evident than in advertising, where AI is reshaping how brands create, deliver and optimise campaigns. While many firms are still finding their feet with AI, WPP is claiming it has hit the ground running. For the global communications giant, the AI [...]
WPP eyes AI-driven growth after missing estimates February 27, 2025 WPP has delivered a mixed set of full-year results today. The group reported an unexpected revenue decline despite a slight rise in operating profit. Revenue less pass-through costs dipped by just one per cent on a like-for-like basis, with its fourth quarter down 2.3 per cent due to weak client spending. Headline operating profit reached [...]
WFH: Just one in 10 Gen Z want to be in the office full-time February 14, 2025 Only one in ten Gen Z employees want to work in the office full-time and more than half admit they are less industrious than their parents. According to a Times-led study into the generation, more than one in five respondents (21 per cent) of Gen Z, who are between 18 and 27 years old, spend [...]
‘Once you legislate, people will rebel’: Why a vibes-based WFH policy is working for Vitality February 13, 2025 The debate-stirring issue of working from home (WFH) has never been far from the headlines so far in 2025. The likes of FTSE 100 giant WPP, Lord Alan Sugar and London Mayor Sir Sadiq Khan have all made waves with where they stand on the topic. Now Neville Koopowitz, the chief executive of health and [...]
If you want to WFH, maybe you should work for yourself February 6, 2025 The reason behind the WFH crisis? People want the lifestyle of an entrepreneur but without the risks, writes Jamila Robertson.
Barclays the latest to harden line on office attendance rules January 30, 2025 Barclays has become the latest blue chip firm to tighten its office attendance policy, asking staff to attend the office a minimum of three days a week. The British-headquartered lender unveiled a more stringent approach to hybrid working in a memo to staff earlier this week, which cut the minimum number of days staff can [...]
‘It’s caused uproar’: Inside the fallout from WPP’s four-day office week mandate January 20, 2025 Earlier this month, WPP’s Mark Read sent an all-staff memo ordering employees back into the office for four days a week. With staff fearing an exodus of talent and a petition calling on the policy to be revoked, reaching nearly 20,000 signatures, Ali Lyon tells the inside story of a firm known for its brand [...]
The Debate: Will RTO mandates help or harm businesses? January 16, 2025 RTO mandates are riling up employees, but are businesses right to clamp down on working from home? Our writers hash it out in The Debate.
Can your employer force you back to the office? January 15, 2025 Headlines have been blowing up this week with several big businesses forcing its workforce back into the office. A topic that often results in a heated debate
Petition against WPP four-day office policy hits 10,000 signatures January 13, 2025 A petition demanding that WPP revokes its new four-day office policy has attracted over 10,000 signatures in just four days, as backlash from staff grows against the ad giant’s decision to mandate a higher level of attendance at its offices worldwide. The Change.org petition, which claims to have been set up by a group of [...]