WPP snaps up leading digital tech consultancy March 24, 2014 British advertising giant WPP has agreed to acquire a majority stake in UK based digital technology consultancy Cognifide Limited. Cognifide founded in 2005, specialises in content management and digital asset management technology and employs over 200 people. The company boasts clients such as Allianz, Direct Line Group, Investec and Shell among many others. Cognifide will continue [...]
WPP falls short on margins but wins big clients February 27, 2014 NEW ADVERTISING clients have helped WPP deliver an industry-beating 18.7 per cent rise in profits for last year, though investors were disappointed yesterday by the FTSE 100 firm’s margin forecast. Sir Martin Sorrell’s media outfit said it expects margins to increase 0.3 percentage points this year, trimmed from an earlier prediction of 0.5 points. Operating [...]
Scottish independence is WPP’s new “grey swan” threat February 27, 2014 The “grey swans”, or known unknowns, are a regular feature of WPP’s results statements. Sir Martin Sorrell’s advertising outfit said today that most of the recent global swans are becoming whiter, as Chinese fragility and the prospects for the Middle East become less of a worry. But the Scottish referendum has made an appearance as [...]