Global ad industry set to grow 8.4 per cent despite Chinese slowdown and inflationary sting June 13, 2022 The global advertising industry is expected to grow 8.4 per cent this year, as global markets continue to make a slow comeback.
Dodging inflation woes: Ad giant WPP raises forecasts as online demand soars April 27, 2022 Ad giant WPP hiked its its full-year sales outlook this morning following booming online demand despite shrinking woes for consumer budgets for major brands.
Meta creative production: WPP’s Hogarth launches 700 strong metaverse team February 23, 2022 Hogarth, WPP’s specialist global creative content production company, has announced it will be launching The Metaverse Foundry, a global team of over 700 to deliver brand experiences for clients in the metaverse from design to execution. The Foundry will be available to all WPP’s clients and agencies globally, bringing together metaverse production and virtual art. [...]
Sir Martin Sorrell eyes up ad-tech with new £110m venture capital fund January 16, 2022 Advertising boss Sir Martin Sorrell is launching a £110m venture capital fund aimed at early-stage ad-tech companies.
WPP acquires design agency Made Thought to ‘raise the bar’ for creativity December 6, 2021 WPP today announces the acquisition of a majority stake in branding and design agency Made Thought.
WPP snaps up Cloud Commerce Group and its £1bn gross merchandise value November 30, 2021 WPP has acquired Cloud Commerce Group (CCG), the UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
WPP’s revenue boom as they reshape their offer October 28, 2021 WPP, the communications and advertising holding company, reports a strong third quarter.
WPP snaps up delivery tech firm Satalia in AI push August 23, 2021 WPP has snapped up a London-based tech firm specialising in home delivery services in a move that will boost the ad giant’s artificial intelligence offering. The FTSE media group today said it had acquired Satalia, which is one of the UK’s fastest-growing tech companies and serves major clients such as BT, Tesco and Unilever. Following [...]
WPP pulls out of Facebook media agency review July 23, 2021 WPP, which currently handles Facebook’s lucrative media planning and buying account, has pulled out of the social media’s agency review. GroupM, WPP’s media investment management division, has opted not to compete to retain the account, leaving rivals Dentsu, Havas and Publicis Groupe vying for the contract. Facebook’s media buying account is highly sought-after, reportedly covering [...]
Screenshot: Will GB News’ traditional TV bet pay off? April 30, 2021 This week **Media Moment of the Week: Blair’s hair mare **Will GB News’ traditional TV bet pay off? **BT puts sport on the sideline Media Moment of the Week: Blair’s hair mare With allegations of sleaze, rows over John Lewis and Kevin Keegan-esque outbursts, it’s fair to say that all the attention has been on [...]