London’s most respected ad guru on why data giants Publicis and WPP have it wrong May 13, 2024 The former chief of operations at Publicis says brands that still launch with a TV ad and a poster blows his mind.
WPP expects to return to growth in second-half as AI tools ‘deployed at scale’ April 25, 2024 For the full year, the company said it expected to report like-for-like revenue growth less pass-through costs of zero to one per cent.
Advertising giant WPP looks to AI to improve performance as growth grinds to a halt February 22, 2024 WPP made the statement alongside its full-year 2023 results, which showed like-for-like revenue growth of 3.2 per cent. Revenue less pass-through costs grew 0.9 per cent on a like-for-like basis.
WPP’s AI ambitions to take centre stage in full-year results February 19, 2024 Media and advertising giant WPP is set to release its preliminary full-year results on 22 February, which are likely to include commentary on its plans to expand into artificial intelligence. The group said it expected to post full year net-revenue growth of 0.9 per cent, with operating margins in the region of 15 per cent. [...]
UK to replace Japan as third largest ad market globally December 6, 2023 The UK has shifted up the rankings of the largest global ad markets to third place, replacing Japan, and sitting just behind the US and China.
WPP downgrades outlook as buyout rumours swirl October 26, 2023 WPP chief executive Mark Read believes the firm's "top-line performance in Q3 was below our expectations" and was "impacted by the cautious spending trends".
WPP profits tumble 51 per cent as advertising giant shifts focus to AI plans August 4, 2023 The world’s biggest advertising firm WPP reported a “resilient” performance in the first half of the year despite plunging profits as they start to build out AI plans. WPP reported profit before tax for the first half of 2023 dropped 51 per cent to £204m, compared to £419m compared to the first half of 2022. [...]
WPP chief says use of AI in advertising is an ‘opportunity’ not a threat April 27, 2023 Contrary to some commentators’ fears, chief of WPP Mark Read has called artificial intelligence a “massive opportunity to optimise creative” work rather than representing a threat. Speaking to the Financial Times, Read revealed the advertising giant has already been using artificial intelligence and automation to “amplify” its creative work for some years. He added that [...]
WPP names Karen Blackett as new UK chief September 12, 2022 The world’s biggest advertising group WPP named Karen Blackett OBE as the new President of its UK business. Blackett currently serves as UK CEO of GroupM, WPP’s media investment business, alongside her role as UK Country Manager for WPP. She will step down from GroupM to focus full-time on WPP, and her successor as UK CEO of GroupM will [...]
WPP snaps up Dutch ecommerce firm Newcraft amid buoyant sales September 1, 2022 The world’s biggest advertising group WPP has snapped up Dutch ecommerce consultancy Newcraft, as the powerhouse continues with its expansion push.