Is the future of the Big Six advertising agencies under threat? March 2, 2020 Navel-gazing about the future is becoming increasingly fashionable in adland. The last few years have been tricky for the industry, as profits have faltered and clients have demanded more and more of the major players. It has led to concerns that the Big Six, the marketing giants which have dominated the sector for the last [...]
WPP shares crash as fourth quarter revenue stalls February 27, 2020 Shares in WPP crashed 15 per cent in early trading after the advertising giant failed to deliver growth in the fourth quarter. The figures Like-for-like revenue less pass through costs fell 1.6 per cent to £10.8bn for the full year. Profit before tax dropped 21.9 per cent to £982m. Net debt was slimmed down from [...]
Former ITV boss Adam Crozier in talks to chair Kantar January 19, 2020 The former chief executive of ITV is in discussions to take over as chairman of market research giant Kantar. Adam Crozier, who led the broadcaster for seven years to 2017, has been approached about the role by Bain, which bought a majority stake in Kantar from WPP for $4bn (£3.2bn) last year. A source close [...]
WPP offloads stake in sports marketing agency Two Circles December 16, 2019 WPP today announced it has sold a majority stake in sports marketing agency Two Circles to New York-based private equity firm Bruin Sports Capital. Two Circles, which sat in WPP’s Group M division, analyses data on sports fans across the world to create marketing campaigns. It counts the Premier League, UEFA, Formula 1, and Wimbledon [...]
WPP leads FTSE 100 risers with surprise return to growth October 25, 2019 WPP led the FTSE 100 risers today as its shares climbed after it posted a surprise return to growth in the third quarter. WPP’s share price rose above six per cent to 971.2p after revealing revenue climbed 5.2 per cent to £3.29bn. Read more: Sainsbury’s heir to the throne quits to join WPP Like-for-like sales [...]
Sainsbury’s heir to the throne quits to join media powerhouse WPP October 1, 2019 Sainsbury’s has confirmed the CEO of Argos is quitting the retail space to join advertising giant WPP as its new chief financial officer, sparking speculation that boss Mike Coupe is in for the long haul. John Rogers, widely tipped as Coupe’s long-term successor, will leave the retailer on 31 October after almost 15 years at [...]
WPP appoints former Unilever ad chief Keith Weed to board September 19, 2019 WPP has appointed former Unilever marketing boss Keith Weed to its board as a non-executive director, the company announced today. The appointment will come as a major boost for the media behemoth, which has embarked on a three-year restructuring plan amid a challenging time for traditional ad shops. Read more: WPP beats expectations as turnaround [...]
WPP share price rise leads FTSE 100 as results beat expectations August 9, 2019 Advertising giant WPP has outperformed market expectations in the first half of the year, as its turnaround strategy helped boost business with key clients like Ebay and L’Oreal. Read more: WPP sells 60 per cent stake in Kantar to value it at $4bn The figures Profit before tax sank 44.1 per cent year on year [...]
WPP sells 60 per cent stake in Kantar to value it at $4bn July 12, 2019 Advertising giant WPP is set to sell 60 per cent of its stake in analytics division Kantar to a private equity house as it raises cash for a turnaround strategy. Read more: WPP loses big name clients, sending sales on a steep decline Bain Capital has agreed to snap up the stake in a deal [...]
Bain closes in on $4bn takeover of WPP data firm Kantar July 2, 2019 Bain Capital has entered into exclusive discussions to buy a majority stake in WPP’s data analytics firm Kantar in a deal worth roughly $4bn (£3.2bn). Read more: WPP to sell stake in sports marketing firm Chime Communications The deal would bring to an end a lengthy auction process which has seen bids from a series [...]