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Sir Martin Sorrell: Traditional agency model is ‘not fit for purpose’ June 18, 2019 Former WPP boss Sir Martin Sorrell has launched yet another attack on his old firm, saying traditional ad agencies are “not fit for purpose” and must go private to survive. Speaking at the Cannes Lions festival today, Sorrell said the industry has to change if it is to adapt to increased competition and a new [...]
Sorrell poaches two media execs with links to WPP for his S4 Capital venture June 12, 2019 Sir Martin Sorrell has hired a former WPP executive for his new venture S4 Capital in the ad veteran’s latest broadside against his old firm. Scott Spirit, who was ousted by WPP just months after Sorrell’s abrupt departure last year, will join S4 Capital as chief growth officer and board member. Read more: S4 Capital [...]
Yorkshire Building Society taps WPP agency Mindshare for £6m media account May 29, 2019 Yorkshire Building Society has tapped WPP agency Mindshare for its media planning and buying account, the company said today. Read more: WPP suffers sales drop after ‘significant’ client losses Mindshare secured the contract, which will be worth roughly £6m annually over the next five years, after a five-month pitching process. “We are delighted to be [...]
S4 Capital boss Sir Martin Sorrell faces investor revolt over bumper pay packet May 19, 2019 Advertising veteran Sir Martin Sorrell could be faced with a shareholder revolt amid a backlash at his proposed pay packet at new firm S4 Capital. Shareholder advisory groups Glass Lewis and ISS have both issued notes urging investors to vote down the company’s long-term bonus scheme. Read more: S4 Capital continues to grow profits as [...]
The man who would be king: Why adland’s El Presidente has ‘zero fear’ of getting fired May 4, 2019 Looking back, Eduardo Maruri is glad he didn’t run for president. The Ecuadorian, now 52 years old, claims he had a good chance of being elected in his home country, but ultimately did not feel he was in a position to pull off the role. “You’re only president once, so you have to make sure [...]
S4 Capital continues to grow profits as it lands big-name client wins May 3, 2019 Sir Martin Sorrell’s advertising firm S4 Capital has posted another quarter of bumper revenue and profit growth as it looks to win over big clients with its digital-first approach. Read more: Sir Martin Sorrell was paid £140,000 by S4 Capital in 2018 The figures S4 Capital posted like-for-like revenue growth of 35 per cent to [...]
Advertisers losing talent to deep-pocketed tech giants, says industry boss May 1, 2019 Advertising firms are missing out on the best recruits as top talent is scooped up by tech firms, a senior industry boss has said. Nigel Vaz, newly-elected president of the Institute of Practitioners in Advertising (IPA), said advertisers should act like start-ups in a bid to match the deep pockets and attractive corporate cultures of [...]
Online advertising continues to grow as UK ad spend hits £24bn April 30, 2019 Online formats are continuing to take the lion’s share of advertising pounds as UK ad spend hit almost £24bn last year, new figures have revealed. Read more: WPP suffers sales drop after ‘significant’ client losses Search and online display advertising pulled in almost £12bn in 2018, more than half of the total spend across all [...]
Sir Martin Sorrell was paid £140,000 by S4 Capital in 2018 April 29, 2019 The executive chairman of S4 Capital – Sir Martin Sorrell – was paid £140,000 in 2018, a fraction of the £13.9m he was paid by WPP in 2017 before his shock exit. An annual report from Sorrell’s new company shows he received £61,000 in salary, £61,000 in bonus and £18,000 in pension payments from his [...]
Atomic London wants to modernise the creative agency landscape and help solve marketing problems April 29, 2019 The big ad agencies are struggling. WPP’s challenges since Sir Martin Sorrell’s departure are well documented. Last week, it was reported that car rental company Hertz was suing its former marketing partner Accenture over a piece of shoddy web design. More broadly, brands are bringing their marketing in-house, denying revenue to agencies. For advertising executive [...]